Director Loyalty & Omnichannel Growth

Galderma; Miami, Boston (FL, MA); On-site; USD 200,000 - 240,000; Full time

Benefits offered by this job

Medical, dental, vision benefits

401(k) with employer match

Paid time off

Job summary

Galderma seeks a Director of Loyalty & Omnichannel Growth to own its B2B2C loyalty ecosystem and the connected omnichannel roadmap. You will lead the launch of loyalty programs, drive engagement, and optimize performance across field, practices, and consumers.

This hands-on leader will manage budgets and partner with agency/tech teams to hit ambitious milestones. The role emphasizes data-driven decision-making, segmentation, and predictive analytics, with close collaboration across Marketing,

Qualifications

• 8-10+ years across omnichannel strategy, loyalty, CRM, customer or marketing analytics, or digital marketing.
• Proven experience launching and running customer-facing digital programs (loyalty or similar) for consumers or providers, from strategy through execution and day-to-day operation, managing agency and technology partners.
• Strong analytical depth: segmentation, lifetime value, propensity modeling, cohort analysis, campaign measurement, controlled testing, and loyalty or incentive economics.
• Familiarity with loyalty platforms, CRM systems and customer data platforms, B2B commerce systems, and digital marketing tools.
• Understanding of data privacy and cross-functional collaboration with Legal, Privacy, and IT.

Responsibilities

• Lead launch and end-to-end ownership of the B2B and B2C loyalty programs, including strategy and go-to-market.
• Own CRM strategy and the 360-degree customer-data roadmap, with measurement and optimization.
• Guide field enablement, work with agency partners to hit milestones, and align budgets across teams.
• Collaborate with Marketing, Sales, Finance, Digital, IT, and Legal to ensure compliant, scalable programs.

Skills

Omnichannel strategy

Loyalty programs

CRM analytics

Marketing analytics

Stakeholder management

Team leadership

Budget management

Field enablement

SQL

Python

A/B testing

Education

Bachelor’s degree

Tools

CRM platforms

Customer data platforms

Loyalty platforms

Marketing automation tools

Job description

## Director Loyalty & Omnichannel GrowthApply: Miami: Boston: Full time: Posted Yesterday: JR021446Galderma is the emerging pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science-based portfolio of premium flagship brands and services that span the full spectrum of the fast-growing dermatology market through Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology. Since our foundation in 1981, we have dedicated our focus and passion to the human body's largest organ - the skin - meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals. Because we understand that the skin, we are in shapes our lives, we are advancing dermatology for every skin story. We look for people who focus on getting results, embrace learning and bring a positive energy. They must combine initiative with a sense of teamwork and collaboration. Above all, they must be passionate about doing something meaningful for consumers, patients, and the healthcare professionals we serve every day. We aim to empower each employee and promote their personal growth while ensuring business needs are met now and into the future. Across our company, we embrace diversity and respect the dignity, privacy, and personal rights of every employee. At Galderma, we actively give our teams reasons to believe in our bold ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact.**Summary**ALASTIN is seeking a Director, Loyalty & Omnichannel Growth to own its B2B2C loyaltyecosystem: the programs that reward and grow its practices and the consumers those practicesserve, and the digital experiences, data, and communications that connect them. This leaderdrives engagement, retention, and revenue across every channel by connecting the field,practices, and consumers through loyalty, digital experiences, and data.The role leads the launch of both the B2B and B2C loyalty programs, including strategy andbusiness requirements, financial modeling, go-to-market, and field enablement. Once theprograms have launched, it owns them end to end: strategy, mechanics and promotions,measurement, and optimization. This role also owns the connected omnichannel roadmap,inclusive of the 360-degree customer-data strategy and the CRM strategy, with a CRM leadreporting in.This is a hands-on leadership role. The director personally runs program management anddelivery, directs agency partners to hit milestones and go-to-market timelines, and brings realanalytical depth, using segmentation, lifetime value, predictive analytics, and experimentationto guide decisions. They stay close to the field, equipping reps to partner with their accountsand use the programs for pull-through, supporting usage, and gathering feedback that shapeswhat comes next. They also work across departments and with senior leadership to alignbudgets, roadmaps, and compliance. **Skills & Qualifications*** 8-10+ years across omnichannel strategy, loyalty, CRM, customer or marketing analytics, or digital marketing, including proven loyalty program strategy, development, and management.* Proven experience launching and running customer-facing digital programs (loyalty or similar) for consumers or providers, from strategy through execution and day-to-day operation, managing agency and technology partners, holding cross-functional teams to milestones and go-to-market timelines, and prioritizing a roadmap using business cases.* Strong analytical depth: segmentation, lifetime value, propensity modeling, cohort analysis, campaign measurement, controlled testing, and loyalty or incentive economics (member value, incremental margin, reward-rate modeling). Experience building and deploying customer analytics, personalization, or loyalty decisioning capabilities, turning customer data into acquisition, retention, and commercial decisions with measurable outcomes.* Familiarity with loyalty platforms, CRM systems and customer data platforms, B2B commerce systems, and digital marketing tools.* Understanding of the aesthetics industry, including consumer and provider behavior and how products reach consumers through practices.* Working knowledge of data privacy, and the ability to partner with Legal, Privacy, and IT on customer and practice/HCP data use and sharing.* Experience leading cross-functional teams and managing budgets, including coaching and developing team members.* Strong executive communication and stakeholder alignment across Marketing, Sales, Finance, Digital, IT, and Legal, with the presence to collaborate closely with the commercial team, and the adaptability to thrive in a fast-changing environment.* Willingness to travel to key industry and sales meetings and to the field as needed **Preferred*** Experience working with a field sales organization, with the credibility to train, influence, and learn from reps, ideally including building training or enablement for a field team.* Experience in beauty, skincare, medical aesthetics, healthcare, retail, or a related CPG/DTC category preferred, ideally connecting consumer and professional/practice channels.* Hands-on technical analytics (SQL, Python/R, cloud analytics, and BI workflows), with experience in marketing-mix modeling, marketing attribution, incrementality and causal measurement (such as matched-market designs), commercial analytics, and AI-assisted analytics with human review and appropriate access controls* Bachelor’s degree in a quantitative, business, marketing, or related discipline.**Physical Requirements and Work Environment**This role requires the ability to perform standard office activities, including extended periods of computer use, participation in virtual and in-person meetings, and collaboration across teams. Depending on business needs, occasional travel may be required. Work environments and physical requirements may vary based on the requirements of the role. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the role.This job description describes the general nature and level of work performed and is not intended to be an exhaustive list of all responsibilities. Duties and responsibilities may be modified, added, or removed as necessary to meet business and organizational needs.**Compensation**The target base salary range for this role is $200,000-$240,000 per year. This range reflects the anticipated compensation for the role. Where pay falls withing the range may vary based on many factors, including, but not limited to, job responsibilities, skills, experience, education, certifications, location and applicable geographic pay zones, market conditions, internal equity and business considerations. Compensation decisions are made based on an assessment of the candidate’s qualifications and the totality of relevant factors.In addition to base salary, this role is eligible to participate in an annual incentive program, subject to plan terms and eligibility requirements.**Benefits**Galderma offers a competitive and comprehensive benefits program, including medical, dental, and vision coverage, a 401(k) plan with employer match, paid time off, and other benefits, subject to eligibility and applicable plan terms.**Work Authorization**This role does not offer sponsorship for work authorization. External applicants must be eligible to work in the United States.**What We Offer** At Galderma, you’ll be part of a purpose-driven organization committed to advancing dermatology and improving patient outcomes worldwide. We offer competitive compensation, annual incentive opportunities, and comprehensive benefits, along with meaningful opportunities for growth, development, and collaboration in an inclusive and innovative environment.**Next Steps*** If your profile is a match, we will invite you for a first virtual conversation with the recruiter.* The next step is a virtual conversation with the hiring manager* The final step is a panel conversation with the extended teamDon't meet every single requirement? At Galderma, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role, but your experience doesn't align perfectly with the qualifications listed, we encourage you to apply anyway!