Loyalty & Lifecycle Growth Manager

Gelson's; Santa Fe Springs (CA); On-site; USD 87,000 - 95,000; Full time

Job summary

Gelson’s Markets in Santa Fe Springs, CA seeks a Customer Loyalty and Lifecycle Marketing Manager to strengthen customer relationships, boost loyalty participation, and improve retention, engagement, and lifetime value across the customer journey.

You will translate Gelson’s loyalty strategy into detailed programs, communications, offers, and experiences across email, SMS, loyalty, and other channels, partnering with Marketing, Merchandising, Operations, Digital, IT, Finance, analytics, stores

Qualifications

• Bachelor’s degree in Marketing or related field preferred.
• 4–7 years in loyalty, lifecycle, or CRM marketing.
• Experience with email, SMS, and digital-offer campaigns.
• Retail or grocery industry experience preferred.

Responsibilities

• Develop and manage loyalty and lifecycle campaigns.
• Lead customer segmentation and personalized communications.
• Collaborate with cross-functional teams to coordinate campaigns.
• Monitor program performance and optimize initiatives.

Skills

Loyalty marketing

Lifecycle marketing

CRM

Personalization

Education

Bachelor’s degree in Marketing, Business, Communications, Analytics or related field

Tools

CRM platforms

Marketing automation

Email marketing

Job description

Gelson’s Markets in Santa Fe Springs, CA seeks a Customer Loyalty and Lifecycle Marketing Manager to strengthen customer relationships, boost loyalty participation, and improve retention, engagement, and lifetime value across the customer journey.

You will translate Gelson’s loyalty strategy into detailed programs, communications, offers, and experiences across email, SMS, loyalty, and other channels, partnering with Marketing, Merchandising, Operations, Digital, IT, Finance, analytics, stores