Loyalty & Lifecycle Analytics Lead

Global Sports Jobs Limited; Denver (CO); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

Comprehensive benefits

VF training programs

XPLR Pass program exposure

Job summary

The North Face is seeking an Analyst of Loyalty & CRM to lead analytics for Americas Loyalty & Lifecycle Marketing. You will shape decisions with insights across Email, SMS, and Push, partnering with cross-functional teams to optimise loyalty growth and revenue impact.

Responsibilities include building the analytics roadmap, measuring performance, and driving experimentation and audience targeting across lifecycle channels.

Qualifications

• 4+ years in digital analytics, loyalty analytics, or marketing analytics.
• Bachelor's degree in business, statistics, analytics, or equivalent.
• Strong analytics tools knowledge (GA4, Tableau, Power BI).

Responsibilities

• Build analytics roadmap for Loyalty and Lifecycle Marketing.
• Lead analytics voice and provide objective insights.
• Support omnichannel journeys through data and insights.
• Collaborate with CDP, Analytics, and Tech teams for data-driven decisions.
• Analyse acquisition, engagement, retention, and lifetime value trends.

Skills

GA4

Tableau

Power BI

SQL

BlueConic

Marketing Cloud

Excel

Dashboarding

Education

Bachelor's degree in business/analytics

Tools

Databricks

BlueConic

Quantum Metrics

Salesforce Marketing Cloud

Job description

The North Face is seeking an Analyst of Loyalty & CRM to lead analytics for Americas Loyalty & Lifecycle Marketing. You will shape decisions with insights across Email, SMS, and Push, partnering with cross-functional teams to optimise loyalty growth and revenue impact.

Responsibilities include building the analytics roadmap, measuring performance, and driving experimentation and audience targeting across lifecycle channels.