Loyalty & CRM Analytics Analyst

The North Face; Denver (CO); On-site; USD 71,000 - 89,000; Full time

Job summary

The North Face is seeking an Analyst for Loyalty & CRM in the Americas located in Denver, Colorado. You will lead analytics for loyalty and lifecycle channels, driving measurement, reporting, and data-driven decisions across Email, SMS, Push, and direct channels.

You will partner with cross-functional teams to optimize customer growth, engagement, and retention, and to establish KPI frameworks and forecasting models that inform investment decisions.

Qualifications

• 4+ years in digital analytics, Loyalty analytics, Lifecycle marketing analytics, or related fields.
• Bachelor’s degree in business, statistics, analytics, mathematics or equivalent experience.
• Proficiency with GA4, Tableau, Power BI, Quantum Metrics, Databricks.
• Experience with a Consumer Data Platform (e.g., BlueConic).
• Forecasting, opportunity sizing, and measurement methodologies.

Responsibilities

• Develop analytics roadmap for Loyalty and Lifecycle Marketing.
• Lead measurement frameworks, dashboards and reports.
• Analyze member acquisition, engagement, retention and CLV.
• Collaborate with Analytics, Data Engineering, and Technology teams.
• Validate data quality and ensure accurate reporting.

Skills

Digital analytics

Loyalty analytics

Lifecycle marketing

Marketing analytics

Data platforms

Forecasting

Education

Bachelor's degree or equivalent

Tools

GA4

Tableau

Power BI

Quantum Metrics

Databricks

BlueConic

Job description

The North Face is seeking an Analyst for Loyalty & CRM in the Americas located in Denver, Colorado. You will lead analytics for loyalty and lifecycle channels, driving measurement, reporting, and data-driven decisions across Email, SMS, Push, and direct channels.

You will partner with cross-functional teams to optimize customer growth, engagement, and retention, and to establish KPI frameworks and forecasting models that inform investment decisions.