Loyalty & CRM Analytics Specialist

K57 Skechers USA, Inc.; Rancho Santa Margarita (CA); On-site; USD 85,000 - 120,000; Full time

Job summary

Skechers USA, Inc. is seeking an Analyst, Loyalty & CRM Analytics to transform customer and behavioral data into actionable insights.

You will support CRM and loyalty performance measurement, segmentation, and testing to boost engagement, retention, and customer value across Skechers’ digital and retail channels. Ideal candidates are analytical, curious, and collaborative, with 2–4 years in CRM analytics and a strong grasp of GA4 and A/B testing.

Qualifications

• Bachelor's degree required in business, analytics, statistics, economics, or related field.
• 2–4 years of experience in CRM analytics, customer analytics, loyalty, or e-commerce analytics.
• Experience with GA4 and CRM platforms; strong data-driven decision-making.

Responsibilities

• Monitor customer lifecycle performance including retention and lifetime value.
• Analyze customer behavior to identify opportunities to improve retention and profitability.
• Support analysis of promotional effectiveness and customer response trends.

Skills

GA4

CRM platforms

A/B testing

Customer segmentation

Analytical thinking

Communication

Organizational skills

AI-driven personalization

Education

Bachelor’s degree in business, analytics, statistics, economics, or related field

Tools

CRM reporting tools

Job description

Skechers USA, Inc. is seeking an Analyst, Loyalty & CRM Analytics to transform customer and behavioral data into actionable insights.

You will support CRM and loyalty performance measurement, segmentation, and testing to boost engagement, retention, and customer value across Skechers’ digital and retail channels. Ideal candidates are analytical, curious, and collaborative, with 2–4 years in CRM analytics and a strong grasp of GA4 and A/B testing.