Local Markets Media Account Executive - Growth Hunter

Community Broadcasters, LLC; Orangeburg (SC); On-site; USD 50,000 - 85,000; Full time

Job summary

Community Broadcasters, LLC in Orangeburg, SC is seeking an experienced Media Account Executive to drive new business and grow advertising revenue across radio, digital, streaming and events. You will prospect, present campaigns and close with local business owners.

This full-time, in-person role focuses on Orangeburg while offering opportunities across Sumter and Florence. A hunter mentality, strong relationships and CRM proficiency are essential for success.

Qualifications

• Minimum of 5+ years of proven sales experience required.
• Previous media, radio, digital advertising, marketing or related sales experience strongly preferred.
• Demonstrated success in new-business development, prospecting and closing sales.
• Proven ability to meet or exceed revenue and performance goals.
• Knowledge and experience with digital advertising products and digital marketing strategies preferred.
• Familiarity with digital products such as paid search, social media advertising, display advertising, streaming audio/video, CTV/OTT, geofencing, retargeting and other digital marketing solutions is preferred.

Responsibilities

• Consistently prospect, identify and close new local and regional business.
• Develop and grow new advertising revenue with a primary emphasis on the Orangeburg market.
• Identify and pursue additional sales opportunities throughout our Sumter and Florence markets when appropriate.
• Develop new opportunities through phone calls, face-to-face prospecting, referrals, networking and community involvement.
• Build and maintain a strong pipeline of qualified sales opportunities.
• Secure appointments with business owners, marketing professionals and other key decision-makers.
• Conduct effective needs assessments to understand each client's business goals, challenges and opportunities.
• Develop customized advertising and marketing campaigns utilizing broadcast radio, digital media and promotional opportunities.
• Present integrated marketing strategies utilizing both traditional broadcast and digital advertising solutions.
• Prepare and deliver professional sales presentations and proposals.
• Consistently meet or exceed monthly, quarterly and annual revenue goals.
• Grow existing accounts while maintaining a strong emphasis on generating new business.
• Maintain strong client relationships through regular communication, campaign follow-up and exceptional customer service.
• Work closely with programming, promotions, creative and digital teams to execute successful client campaigns.
• Participate in station promotions, community events, networking opportunities and client functions.
• Maintain accurate account information, sales activity, forecasts, proposals and pipeline information within company systems and CRM.
• Monitor campaign performance and communicate results and recommendations to clients.
• Stay informed about the Orangeburg business community, competitive landscape and emerging advertising and digital marketing opportunities.

Skills

Prospecting

New-business development

Relationship-building

Negotiation

Communication

Tools

CRM systems

Job description

Community Broadcasters, LLC in Orangeburg, SC is seeking an experienced Media Account Executive to drive new business and grow advertising revenue across radio, digital, streaming and events. You will prospect, present campaigns and close with local business owners.

This full-time, in-person role focuses on Orangeburg while offering opportunities across Sumter and Florence. A hunter mentality, strong relationships and CRM proficiency are essential for success.