Media Account Executive

Community Broadcasters, LLC; Orangeburg (SC); On-site; USD 50,000 - 85,000; Full time

Job summary

Community Broadcasters, LLC in Orangeburg, SC is seeking an experienced Media Account Executive to drive new business and grow advertising revenue across radio, digital, streaming and events. You will prospect, present campaigns and close with local business owners.

This full-time, in-person role focuses on Orangeburg while offering opportunities across Sumter and Florence. A hunter mentality, strong relationships and CRM proficiency are essential for success.

Qualifications

• Minimum of 5+ years of proven sales experience required.
• Previous media, radio, digital advertising, marketing or related sales experience strongly preferred.
• Demonstrated success in new-business development, prospecting and closing sales.
• Proven ability to meet or exceed revenue and performance goals.
• Knowledge and experience with digital advertising products and digital marketing strategies preferred.
• Familiarity with digital products such as paid search, social media advertising, display advertising, streaming audio/video, CTV/OTT, geofencing, retargeting and other digital marketing solutions is preferred.

Responsibilities

• Consistently prospect, identify and close new local and regional business.
• Develop and grow new advertising revenue with a primary emphasis on the Orangeburg market.
• Identify and pursue additional sales opportunities throughout our Sumter and Florence markets when appropriate.
• Develop new opportunities through phone calls, face-to-face prospecting, referrals, networking and community involvement.
• Build and maintain a strong pipeline of qualified sales opportunities.
• Secure appointments with business owners, marketing professionals and other key decision-makers.
• Conduct effective needs assessments to understand each client's business goals, challenges and opportunities.
• Develop customized advertising and marketing campaigns utilizing broadcast radio, digital media and promotional opportunities.
• Present integrated marketing strategies utilizing both traditional broadcast and digital advertising solutions.
• Prepare and deliver professional sales presentations and proposals.
• Consistently meet or exceed monthly, quarterly and annual revenue goals.
• Grow existing accounts while maintaining a strong emphasis on generating new business.
• Maintain strong client relationships through regular communication, campaign follow-up and exceptional customer service.
• Work closely with programming, promotions, creative and digital teams to execute successful client campaigns.
• Participate in station promotions, community events, networking opportunities and client functions.
• Maintain accurate account information, sales activity, forecasts, proposals and pipeline information within company systems and CRM.
• Monitor campaign performance and communicate results and recommendations to clients.
• Stay informed about the Orangeburg business community, competitive landscape and emerging advertising and digital marketing opportunities.

Skills

Prospecting

New-business development

Relationship-building

Negotiation

Communication

Tools

CRM systems

Job description

Community Broadcasters, LLC | Orangeburg, South Carolina

Full-Time | In-Person

Company Description

Community Broadcasters, LLC is a locally focused media company committed to being a true “voice for the community” in the markets we serve. Since our founding in 2006, we have built our company around local programming, community involvement, high school and local sports, news, entertainment, events, and helping local businesses grow.

Our commitment goes well beyond broadcasting. Community Broadcasters is actively involved in the communities we serve through charitable initiatives, local events, nonprofit partnerships, and public service.

Our team members work in a fast-paced, creative and professional environment with access to broadcast and digital marketing solutions, modern technology, ongoing training, performance-based rewards, and opportunities for professional growth and advancement.

Role Description

Community Broadcasters, LLC is seeking an experienced, motivated and results-driven Media Account Executive to join our Orangeburg, SC sales team.

New-business development is a primary focus of this position. We are looking for a proven salesperson who is energized by prospecting, opening new doors, securing appointments, meeting face-to-face with business owners and decision-makers, presenting creative marketing solutions, and closing new revenue.

While this position will be primarily focused on developing and growing the Orangeburg, SC market, the Account Executive will have the opportunity to sell advertising and marketing solutions across all three of our South Carolina markets—Orangeburg, Sumter and Florence. This provides the successful candidate with a larger territory and additional opportunities to develop regional accounts and grow their overall book of business.

This is not simply an account-management position. The successful candidate will be expected to consistently identify and develop new business while also building and maintaining long-term relationships with existing clients.

Our Media Account Executives help local and regional businesses grow through customized marketing solutions utilizing our portfolio of radio, digital advertising, streaming, social media, event sponsorships and integrated marketing opportunities.

The Media Account Executive will manage the entire sales process—from identifying prospects and securing appointments to conducting needs assessments, developing proposals, presenting campaigns, closing business, and maintaining strong client relationships.

Key Responsibilities

• Consistently prospect, identify and close new local and regional business.
• Develop and grow new advertising revenue with a primary emphasis on the Orangeburg market.
• Identify and pursue additional sales opportunities throughout our Sumter and Florence markets when appropriate.
• Develop new opportunities through phone calls, face-to-face prospecting, referrals, networking and community involvement.
• Build and maintain a strong pipeline of qualified sales opportunities.
• Secure appointments with business owners, marketing professionals and other key decision-makers.
• Conduct effective needs assessments to understand each client's business goals, challenges and opportunities.
• Develop customized advertising and marketing campaigns utilizing broadcast radio, digital media and promotional opportunities.
• Present integrated marketing strategies utilizing both traditional broadcast and digital advertising solutions.
• Prepare and deliver professional sales presentations and proposals.
• Consistently meet or exceed monthly, quarterly and annual revenue goals.
• Grow existing accounts while maintaining a strong emphasis on generating new business.
• Maintain strong client relationships through regular communication, campaign follow-up and exceptional customer service.
• Work closely with programming, promotions, creative and digital teams to execute successful client campaigns.
• Participate in station promotions, community events, networking opportunities and client functions.
• Maintain accurate account information, sales activity, forecasts, proposals and pipeline information within company systems and CRM.
• Monitor campaign performance and communicate results and recommendations to clients.
• Stay informed about the Orangeburg business community, competitive landscape and emerging advertising and digital marketing opportunities.

Qualifications

• Minimum of 5+ years of proven sales experience required.
• Previous media, radio, digital advertising, marketing or related sales experience strongly preferred.
• Demonstrated success in new-business development, prospecting and closing sales.
• Proven ability to meet or exceed revenue and performance goals.
• Knowledge and experience with digital advertising products and digital marketing strategies preferred.
• Familiarity with digital products such as paid search, social media advertising, display advertising, streaming audio/video, CTV/OTT, geofencing, retargeting and other digital marketing solutions is preferred.
• Ability to understand client objectives and recommend an effective combination of traditional and digital advertising solutions.
• Strong communication, presentation, negotiation and interpersonal skills.
• Ability to develop relationships with business owners, executives and other key decision-makers.
• Experience managing and growing a book of business while continuing to prospect for new accounts.
• Strong organizational and time-management skills with the ability to manage multiple clients and opportunities simultaneously.
• Comfortable working in a goal-oriented, accountable sales environment.
• Proficiency with CRM systems and common business software.
• Strong knowledge of the Orangeburg community and local business environment is a plus.
• Valid driver's license and reliable transportation are required for client meetings, prospecting and community events.

What We're Looking For

The ideal candidate is a hunter, relationship builder and problem solver who understands that successful media sales begins with understanding a client's business—not simply selling an advertising product.

We want someone who is comfortable walking into a business they've never visited, picking up the phone to make a cold call, asking for an appointment, presenting ideas, handling objections, asking for the business and following up consistently.

The right person will also understand today's evolving media landscape and be comfortable discussing how radio and digital advertising can work together to help clients reach their marketing objectives.

This individual will be self-motivated, competitive and accountable. They should understand that achieving revenue goals requires consistent activity and should be comfortable being accountable for prospecting, appointments, proposals, pipeline development and closed revenue.

An established network of business relationships in Orangeburg and the surrounding area is a plus, but a strong track record of creating new relationships and generating new revenue is equally important.

While Orangeburg will be the primary focus, the ability to develop relationships and pursue opportunities across Orangeburg, Sumter and Florence gives the right Account Executive significant opportunity to grow their client base and earning potential.

Why Community Broadcasters?

This is an opportunity to represent a diverse portfolio of local media brands while offering businesses a comprehensive combination of traditional and digital marketing solutions across three South Carolina markets.

Our Account Executives have the opportunity to become trusted marketing partners to their clients while representing a company that believes strongly in local businesses, local communities and local service.

Community Broadcasters, LLC is an Equal Opportunity Employer.