TikTok Live Commerce Lead: Brand Growth

Medium; Beverly Hills (CA); On-site; USD 70,000 - 120,000; Full time

Job summary

DNAM Brands is seeking a hands-on Live Stream Manager to own the strategy and execution of live shopping on TikTok Shop across our brand portfolio in the US. You will drive revenue, engagement, and brand visibility while leading planning, host recruitment, product merchandising, and real-time optimization.

The role requires a proactive, fast-paced performer who can operate strategically and tactically, coordinating with Marketing, Merchandising, and Operations to ensure campaigns and drops are

Qualifications

• 2–5 years of experience in live commerce, social commerce, or digital content (TikTok Shop strongly preferred).
• Strong understanding of TikTok Shop ecosystem, including live selling best practices.

Responsibilities

• Own the end-to-end live commerce strategy for TikTok Shop.
• Plan, schedule, and execute live streams across multiple brands.
• Identify, recruit, and manage creators and hosts for live selling.
• Select and merchandise products based on trends, inventory, and performance data.
• Monitor live performance in real time and adjust tactics to maximize conversion.
• Analyze post-stream performance and optimize future streams.
• Partner with Marketing to align live streams with campaigns and product drops.
• Collaborate with Operations to ensure inventory readiness and fulfillment alignment.
• Stay up to date on TikTok trends, features, and algorithm changes.
• Build repeatable processes and playbooks to scale TikTok live commerce.

Skills

Live commerce

TikTok Shop

Creator management

Analytics & optimization

Cross-functional collaboration

Job description

DNAM Brands is seeking a hands-on Live Stream Manager to own the strategy and execution of live shopping on TikTok Shop across our brand portfolio in the US. You will drive revenue, engagement, and brand visibility while leading planning, host recruitment, product merchandising, and real-time optimization.

The role requires a proactive, fast-paced performer who can operate strategically and tactically, coordinating with Marketing, Merchandising, and Operations to ensure campaigns and drops are