Live Commerce Growth Manager

TikTok; New York (NY); On-site; USD 108,000 - 209,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

401(k) with match

Paid parental leave

Paid holidays

Job summary

TikTok is seeking a leader to drive TikTok Shop Live growth in the United States. You will design seller live strategies, coach sellers, and drive GMV growth with cross-functional partners.

You will analyze performance, identify opportunities, and stay ahead of live-trend updates, influencing content strategy and promotions. The role requires 5+ years in eCommerce or live streaming, a Bachelor’s degree, and proven sales or business development experience with sellers or brands.

Qualifications

• Bachelor’s Degree or equivalent practical experience and 5+ years experience in eCommerce, social media platforms, digital content mixed experience on social media platform side, brand side, or e-commerce side.
• Proven track record in business development and sales within the live-streaming, e-commerce, media, or digital marketing industry.
• Strong understanding of the intricacies of 1 to 1; and 1 to few relationship building between tech platforms and sellers.
• Ability to work independently and time manage multiple initiatives, curious, self-motivated, bias-for-action.

Responsibilities

• Design and execute Seller Live strategies to drive sustained GMV growth for TikTok Shop sellers, aligned with overall platform commerce objectives.
• Analyze live-streaming performance metrics and deliver data-driven, actionable insights to optimize content strategy and improve conversion efficiency.
• Serve as the primary point of contact for assigned sellers, managing end-to-end live planning, day-to-day communication, execution, and ongoing performance coaching to elevate live outcomes.
• Identify and unlock growth opportunities within the existing seller portfolio by expanding live commerce adoption, increasing participation in priority live initiatives, and driving incremental GMV through strategic upsell and optimization.
• Stay up to date on live trends, algorithm updates, and best practices, and collaborate closely with cluster operations, campaign, product, and other XFN teams to align seller live promotions with broader initiatives, ensuring consistency, scalability, and long-term category live growth.

Skills

eCommerce experience

Live streaming knowledge

Sales experience

Brand partnerships

Education

Bachelor’s Degree

Job description

TikTok is seeking a leader to drive TikTok Shop Live growth in the United States. You will design seller live strategies, coach sellers, and drive GMV growth with cross-functional partners.

You will analyze performance, identify opportunities, and stay ahead of live-trend updates, influencing content strategy and promotions. The role requires 5+ years in eCommerce or live streaming, a Bachelor’s degree, and proven sales or business development experience with sellers or brands.