Global Lifecycle Growth Leader, Marketing Platform

PayPal Inc.; New York (NY); On-site; USD 144,000 - 213,000; Full time

Job summary

PayPal in New York is expanding its lifecycle marketing capabilities by migrating legacy platforms to a next-generation platform. You will own the end-to-end journeys across email, push, and in-app channels for hundreds of millions of customers and merchants, shaping how campaigns are built and delivered.

This high-visibility role partners with senior leaders and external partners to define operating models, measure outcomes, and drive efficiency through AI-enabled orchestration.

Qualifications

• 8+ years in lifecycle marketing or CRM; leadership experience preferred.
• Bachelor’s degree or equivalent.
• Experience with Braze or similar platforms is preferred.

Responsibilities

• Lead the LCMP transformation workstream across journey design and platform migration.
• Own the lifecycle journey portfolio: email, push, in-app.
• Oversee Braze platform build-out and migration from legacy systems.
• Partner with Data, Decisioning & Measurement to activate audiences.

Skills

Lifecycle marketing

Leadership

Braze

Adobe Journey Optimizer

Salesforce Marketing Cloud

Marketing technology

Education

Bachelor's degree

Tools

Braze

Adobe Journey Optimizer

Salesforce Marketing Cloud

Acoustic

Job description

PayPal in New York is expanding its lifecycle marketing capabilities by migrating legacy platforms to a next-generation platform. You will own the end-to-end journeys across email, push, and in-app channels for hundreds of millions of customers and merchants, shaping how campaigns are built and delivered.

This high-visibility role partners with senior leaders and external partners to define operating models, measure outcomes, and drive efficiency through AI-enabled orchestration.