Retention Specialist

Homestead Studio; United States; Remote; USD 65,000 - 95,000; Full time

Job summary

Homestead Studio is seeking a Retention Specialist to own day-to-day execution and project management of email and SMS programs for a portfolio of ecommerce clients. You will collaborate with the Retention Strategist to move campaigns from creative development through approval, implementation, and deployment.

You will monitor your entire book of business, coordinating assets, previews, approvals, and feedback while keeping work on track across internal teams and clients.

Qualifications

• 2–5 years in email/SMS or lifecycle marketing
• Highly organized with multi-client deadline management
• Experience building campaigns, QA, and approvals

Responsibilities

• Own your book of business and maintain campaign pulse
• Build campaigns, segments, QA, previews, and deployments
• Coordinate with retention strategists, copywriters, and designers
• Ensure projects launch on time and to Homestead's quality standards
• Identify risks early and communicate blockers

Job description

We're hiring a Retention Specialist to own the day-to-day execution and project management of email and SMS programs across a portfolio of e-commerce clients. You'll work in lockstep with the Retention Strategist to keep campaigns and flows moving smoothly from creative development through client approval, implementation, and deployment.

You'll have a constant pulse on your entire book of business — knowing where every deliverable stands, what's waiting on the client or internal team, which deadlines are approaching, and what needs to happen next. You'll serve as an operational point of contact for clients, managing assets, previews, approvals, and feedback while coordinating internally to keep work on track.

This is a hands-on role. Alongside project ownership, you'll build campaigns, create segments, perform QA, send previews, implement feedback, schedule deployments, and troubleshoot issues. We're looking for someone who thinks ahead, catches risks before they become problems, and takes ownership of getting high-quality work out the door on time.

Responsibilities

• Own your book of business
• Maintain a clear pulse on every campaign, flow, deadline, and deliverable across your clients
• Keep projects moving, proactively following up on outstanding assets, approvals, and feedback
• Identify risks and blockers early and communicate them to the right people
• Serve as an operational point of contact for clients, managing previews, approvals, assets, and updates
• Work closely with Retention Strategists, copywriters, and designers to keep deliverables on track
• Keep project management systems accurate and up to date
• Build and schedule email and SMS campaigns and flows
• Create segments, send previews, implement feedback, and manage deployments
• Support reporting and troubleshoot implementation issues as needed
• Perform comprehensive QA before campaigns and flows go live
• Verify links, segmentation, personalization, UTMs, formatting, and scheduling
• Ensure work launches accurately, on time, and to Homestead's quality standards

What Success Looks Like

• You know what's happening across your entire book of business
• You anticipate deadlines, blockers, and next steps before they become issues
• You keep clients and internal teams informed and projects moving
• You balance speed, organization, and exceptional attention to detail
• You take ownership and consistently follow through

Qualifications

• 2–5 years of experience in email/SMS, lifecycle marketing, marketing operations, or project management
• Highly organized and comfortable managing multiple clients and deadlines
• Experience building campaigns, flows, segments, and performing QAProactive, detail-oriented, and confident solving problems independently
• Comfortable with tools like Asana, Slack, Google Workspace, and lifecycle marketing platforms
• Excited to use AI and automation to work more efficiently

Why Join Homestead?

• Work on retention programs for fast-growing e-commerce brands
• Join a highly collaborative team that values ownership, speed, and operational excellence
• Help shape and improve how one of the industry's top retention teams executes campaigns
• Learn from experienced strategists while developing deep expertise in lifecycle marketing
• Grow within a team with clear leadership, defined processes, and opportunities for advancement
• Fully remote with a team that values trust, communication, and continuous improvement

Additional Information

This is a fully remote role. Candidates must be able to work standard business hours (9:00am–5:00pm) in ET, CT, MT, or PT time zones.

Homestead Studio is an affirmative action and equal opportunity employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information.

Homestead is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.

Note on Application Responses

We strongly encourage applicants to answer questions in their own words. While tools like ChatGPT can be helpful for organizing or polishing your thoughts, it is very easy to recognize when responses are copied and pasted without personalization. Candidates who use AI in that way are typically less successful in our process. Please treat your responses as an opportunity to show us how you think and communicate.