Senior Email & SMS Retention Lead for DTC Growth

Simplistic; United States; On-site; USD 75,000 - 95,000; Full time

Job summary

Simplistic, LLC is seeking a Senior Retention Marketing Specialist to join our Retention Marketing Team. You’ll manage a portfolio of high-growth DTC brands, leading email and SMS strategies that deliver measurable results and drive long-term client success.

Collaborate with designers, copywriters, and analysts to turn data-driven opportunities into compelling lifecycle campaigns. If you’re passionate about retention marketing and client relationships, we’d love to hear from you.

Qualifications

• 3+ years of experience as a digital strategist or marketer (agency or client-side).
• Hands-on experience with email and SMS marketing; retention strategies knowledge.
• Proven ability to develop and implement marketing strategies with measurable results.
• Strong analytical skills; translate data into narrative and strategy.
• Exceptional written and verbal communication.
• Demonstrated success in growing long-term client relationships.
• Solid understanding of branding, content strategy, and customer lifecycle marketing.
• Experience with Klaviyo and Figma is a plus.

Responsibilities

• Manage a portfolio of client accounts, overseeing day-to-day execution while driving long-term strategic goals.
• Create, manage, optimize, and report on email and SMS marketing campaigns aligned with client objectives.
• Develop and implement measurement strategies to track performance and deliver actionable insights.
• Champion client success by crafting tailored retention marketing strategies that drive business results.
• Analyze customer and campaign data to uncover strategic opportunities and guide marketing decisions.
• Serve as a trusted advisor to clients, building strong, long-term relationships through proactive communication and strategic leadership.
• Stay ahead of industry trends and provide expert recommendations on email/SMS marketing best practices.
• Lead cross-functional collaboration with designers, copywriters, and data analysts to bring strategies to life.
• Partner with internal teams and discipline leads to continuously improve processes, methodologies, and client outcomes.

Skills

Email marketing

SMS marketing

Client management

Analytics

Campaign strategy

Cross-functional collaboration

Tools

Klaviyo

Figma

Job description

Simplistic, LLC is seeking a Senior Retention Marketing Specialist to join our Retention Marketing Team. You’ll manage a portfolio of high-growth DTC brands, leading email and SMS strategies that deliver measurable results and drive long-term client success.

Collaborate with designers, copywriters, and analysts to turn data-driven opportunities into compelling lifecycle campaigns. If you’re passionate about retention marketing and client relationships, we’d love to hear from you.