Lifecycle & Retention Architect - Fully Remote

Sequencing; Oregon; Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Comprehensive medical, dental, and視ion

401(k) with company match

Paid time off

Paid volunteer time off

Fully remote work with equipment and $

Parental bonding leave

Private, confidential clinical-genome酶

Job summary

Sequencing is a fully remote, Series A company delivering AI-powered genome insights. As the first dedicated owner of lifecycle and retention marketing, you will design the program from the ground up, owning onboarding, activation, retention, and win-back across email, SMS, push, and in-product messages.

You will translate complex genetic concepts into clear copy for non-experts, analyze behavior data to reduce churn, and partner with Product, Engineering, and Data to improve the customer

Qualifications

• 7+ years in lifecycle, CRM, or retention marketing at direct-to-consumer subscription companies.
• Diagnosed and fixed a retention cliff with data-driven fixes and measurable impact.
• Built lifecycle programs end-to-end at an early-stage company with multiple hats.
• Strong writing with a portfolio of lifecycle campaigns and outcomes.
• Hands-on in Blueshift/Braze/Iterable/Klaviyo and building triggered journeys.

Responsibilities

• Own lifecycle marketing strategy across onboarding, activation, results, subscription engagement, retention, and win-back.
• Write messages that simplify genetic concepts for non-experts and drive engagement.
• Analyze subscription and behavioral data to identify disengagement drivers and act on them.
• Share customer insights with Product to inform the roadmap.
• Build, launch, and optimize automated campaigns across email, SMS, push, and in-product messaging.
• Run experiments with hypotheses and clear success metrics across messaging, timing, channels, and audiences.
• Go beyond topline reports to diagnose performance shifts and decide next steps.
• Communicate tracking needs to Engineering and Follow through to launch.
• Leverage AI daily to accelerate ideation, drafting, QA, and analysis.

Skills

Lifecycle marketing

CRM

Retention marketing

Copywriting

Data-driven decisions

Tools

Blueshift

Braze

Iterable

Klaviyo

SQL

BI tools

Segment CDP

Job description

Sequencing is a fully remote, Series A company delivering AI-powered genome insights. As the first dedicated owner of lifecycle and retention marketing, you will design the program from the ground up, owning onboarding, activation, retention, and win-back across email, SMS, push, and in-product messages.

You will translate complex genetic concepts into clear copy for non-experts, analyze behavior data to reduce churn, and partner with Product, Engineering, and Data to improve the customer