Lifecycle Marketing Strategist: Email & SMS (Contractor AU)

iFIT; United States; Remote; USD 55,000 - 96,000; Part time

Job summary

iFIT is seeking a mid-level CRM / Lifecycle Strategist (contractor) to own acquisition-focused lifecycle programs across email and SMS for the Australian market. You will map journeys from first touch to conversion and upsell, design automated flows, segment audiences, run A/B tests, ensure compliance, and report results to leadership.

20 hours/week, 6 months. Reporting to the Director of CRM/Lifecycle Marketing, collaborate with Data, Creative, Product, and Ecommerce to optimize campaigns and

Qualifications

• 3–5 years in CRM, lifecycle, or acquisition marketing, ideally in subscription, DTC, ecommerce, or fitness/wellness.

Responsibilities

• Own lifecycle strategy. Map the prospect-to-customer journey from first touch through conversion and upsell, and prioritize programs by acquisition and revenue impact.
• Build and optimize journeys. Design, configure, and QA automated email and SMS journeys, including triggered, transactional, and behavioral campaigns.
• Segment and personalize. Use Contact Builder, filtered data extensions, and SQL queries to build dynamic audiences; use dynamic blocks and AMPscript for personalization.
• Run a testing program. Plan and analyze A/B and multivariate tests on subject lines, content, timing, and offers; document learnings and roll out winners.
• Own deliverability and compliance. Monitor sender reputation, list hygiene, and engagement; ensure compliance with applicable laws across email and SMS.
• Report and recommend. Build dashboards and regular readouts on engagement, conversion, upsell, and LTV; translate findings into clear next steps for leadership.
• Collaborate cross-functionally. Brief Creative on email and SMS assets, work with Data on event and attribute requirements, and align with Product, Ecommerce, and Paid on promotions and launches.
• Manage the campaign calendar. Coordinate promotional and lifecycle sends so cadence, frequency, and audience overlap stay healthy.

Skills

CRM/Lifecycle Strategy

Email marketing

SQL

Analytics

Communication

Project management

Education

Bachelor's degree in marketing or related

Tools

Salesforce Marketing Cloud

Tableau/Looker

Job description

iFIT is seeking a mid-level CRM / Lifecycle Strategist (contractor) to own acquisition-focused lifecycle programs across email and SMS for the Australian market. You will map journeys from first touch to conversion and upsell, design automated flows, segment audiences, run A/B tests, ensure compliance, and report results to leadership.

20 hours/week, 6 months. Reporting to the Director of CRM/Lifecycle Marketing, collaborate with Data, Creative, Product, and Ecommerce to optimize campaigns and