Global CRM Lifecycle Manager - International (Contract)

Applied Labs, Inc.; Beverly Hills (CA); On-site; USD 110,000 - 150,000; Full time

Job summary

Alo is seeking a strategic, data-driven CRM Manager to lead international lifecycle journeys across email, SMS, and push, translating the global CRM strategy into locally relevant programs for markets including Canada, the UK, Europe, Australia, Korea, China, and Japan.

Reporting to the Director of International CRM, you will drive repeat purchases, optimize LTV, and boost brand loyalty through culturally aware messaging, working closely with Creative, Digital, Brand, and in-market teams.

Qualifications

• 3–5 years in Lifecycle, Retention or CRM Marketing within a global retail or wellness brand.
• Ability to translate regional insights into locally relevant lifecycle programs.
• Hands-on expertise with email, SMS and mobile engagement platforms, including localization.
• Strong analytical skills with market-level performance reporting and actionable recommendations.

Responsibilities

• Own end-to-end international lifecycle journeys, triggered communications, and marketing campaigns across email, SMS, and push, ensuring local relevance by market.
• Leverage regional data and local context to build segmented, personalized messaging reflecting language and culture.
• Deliver weekly and quarterly market-level performance insights and recommendations to leadership.
• Collaborate with Creative, Digital, Brand, and in-market teams to align CRM messages with Alo's voice while resonating locally.
• Monitor market KPIs such as repeat purchase rate, LTV, churn, engagement, and CRM revenue with Data teams.
• Partner with Martech to scale automations, maintain data integrity, and support consent and preference requirements.
• Lead A/B testing across creative, segmentation, cadence, channel mix, and localization to optimize lifecycle performance.
• Align international lifecycle automation with regional loyalty, paid media, retail, and brand initiatives.

Skills

Lifecycle marketing

Data-driven decision making

Analytical skills

Cross-functional collaboration

Project management

Tools

Salesforce Marketing Cloud

Attentive

Braze

Bluecore

Job description

Alo is seeking a strategic, data-driven CRM Manager to lead international lifecycle journeys across email, SMS, and push, translating the global CRM strategy into locally relevant programs for markets including Canada, the UK, Europe, Australia, Korea, China, and Japan.

Reporting to the Director of International CRM, you will drive repeat purchases, optimize LTV, and boost brand loyalty through culturally aware messaging, working closely with Creative, Digital, Brand, and in-market teams.