Lifecycle Marketing Specialist - Email & Growth

Ubiquity Retirement and Savings (dba Decimal Inc); United States; Remote; USD 60,000 - 70,000; Full time

Benefits offered by this job

Comprehensive Benefits

Medical, dental, and vision insurance

Inclusive & Diverse Workplace

Job summary

Ubiquity Retirement + Savings is seeking a Marketing Specialist to drive brand awareness and generate leads. You will collaborate with the Sr. Marketing Operations Manager, internal stakeholders, and agency partners to execute digital strategies and ensure campaigns are measured.

The ideal candidate is strategic and hands-on, using data to improve marketing performance in a highly regulated environment.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience).
• 2–4 years of experience in a marketing role.
• Strong written and verbal communication skills.
• Hands-on experience with email platforms, social media tools, and a CMS.
• Familiarity with analytics tools such as Google Analytics.
• Ability to manage multiple projects and deadlines in a fast-paced environment.

Responsibilities

• Build, and send email campaigns, including promotional, newsletter, and product announcement emails.
• Manage automated lifecycle programs such as welcome series, abandoned cart, re-engagement, and post-purchase flows.
• Run A/B and multivariate tests on subject lines, content, send times, and layouts, and apply the learnings.
• Write or collaborate on compelling email copy and coordinate creative assets with designers.
• Track, analyze, and report on KPIs including open rate, click‑through rate, conversion rate, revenue per email, and unsubscribe rate.
• Support social media campaigns, grow community engagement, and monitor trends.
• Support paid advertising campaigns (e.g., Google Ads, LinkedIn, Meta).
• Support events, webinars, and product launches.
• Coordinate website, landing page, blog, and digital content updates while performing quality assurance to ensure compliance with brand standards, ADA/EHO requirements, SEO best practices, and user experience expectations.
• Optimize page titles, meta descriptions, headings, internal linking, and schema markup.
• Monitor campaign performance, conversion metrics, and website analytics.
• Provide recommendations to improve lead quality, conversion rates, ROI.

Skills

Written & verbal communication

2-4 years marketing

Email platforms experience

Social media tools

CMS familiarity

Google Analytics

HTML/CSS basics

SEO/SEM knowledge

Project management

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Tools

HubSpot

Salesforce

Mailchimp

CMS

Job description

Ubiquity Retirement + Savings is seeking a Marketing Specialist to drive brand awareness and generate leads. You will collaborate with the Sr. Marketing Operations Manager, internal stakeholders, and agency partners to execute digital strategies and ensure campaigns are measured.

The ideal candidate is strategic and hands-on, using data to improve marketing performance in a highly regulated environment.