Customer Lifecycle Marketing Specialist - Full Time

Borsheims; Omaha (NE); On-site; USD 65,000 - 85,000; Full time

Benefits offered by this job

Medical, Dental, Vision, Life

401(k)

Paid Time Off

Employee Discount

Service Awards

Promote-from-Within

Ongoing Education and Training

Job summary

Borsheims is hiring a full-time Customer Lifecycle Marketing Specialist to create meaningful customer experiences through data-driven campaigns. This role focuses on engagement at every stage of the customer journey using marketing automation and CRM technology to drive retention and loyalty.

The ideal candidate combines analytical thinking with creativity, developing customer-focused strategies that boost engagement and lifetime value across channels.

Qualifications

• Four year degree in Marketing, Digital Advertising or Business Communications.
• 1-2 years of lifecycle marketing experience including personalization, retention and lifetime value.
• Experience with CRM and marketing automation tools such as Klaviyo or HubSpot and audience mapping.
• Experience creating email/SMS campaigns, automated flows, and data segments.
• Analytical and reporting basics including Google Analytics or BI platforms.

Responsibilities

• Execute customer lifecycle marketing strategy supporting brand campaigns, promotions and merchandise priorities.
• Coordinate day-to-day lifecycle marketing efforts for timely, accurate delivery across all touchpoints.
• Develop and deploy Email and SMS campaigns, automated journeys, dynamic content and personalization.
• Test messaging to identify opportunities and optimize journeys based on demographics and behaviors.
• Monitor campaign performance and analyze engagement, retention, loyalty and revenue metrics.
• Utilize customer insights to improve experiences and maximize lifetime value.
• Serve as primary user and SME for lifecycle marketing and CRM platforms.
• Collaborate with Marketing & Ecommerce, Buying, and Sales to ensure consistent customer experience.
• Communicate project status and results to stakeholders.

Skills

Lifecycle marketing

CRM tools

Email campaigns

Analytics

Communication

Collaboration

Attention to detail

Education

Four year degree in Marketing or related field

Tools

Klaviyo

Hubspot

Google Analytics

Job description

Customer Lifecycle Marketing Specialist - Full Time

Borsheims is seeking a full-time Customer Lifecycle Marketing Specialist to join our Marketing & Ecommerce team. This role is responsible for creating meaningful customer experiences through marketing campaigns that engage customers at every stage of their journey with Borsheims. The Customer Lifecycle Marketing Specialist will leverage customer insights, marketing automation, and CRM technology to strengthen customer relationships, increase retention and loyalty, and drive long-term business growth.

The ideal candidate is both analytical and creative, with a passion for understanding customer behavior and delivering relevant, data-driven communications. This position plays a key role in developing customer-focused marketing strategies that enhance engagement, encourage repeat purchases, and build lasting brand affinity.

Job Duties

Execute customer lifecycle marketing strategy in support of brand campaigns, seasonal promotions, key products, promotions and merchandise priorities, Coordinates the day-to-day efforts of customer lifecycle marketing initiatives to ensure timely, accurate, and effective delivery across all customer touchpoints.

• Develop and deploy Email and SMS campaigns, automated customer journey flows, dynamic content and personalization that optimize customer onboarding, engagement, retention, reactivation, and loyalty while supporting revenue growth and customer lifetime value.
• Tests customer messaging to identify opportunities that improve customer engagement and marketing performance. Optimizes customer journeys based on customer demographics, behaviors, omnichannel purchasing patterns, and lifecycle stages to encourage long-term engagement and drive incremental revenue.
• Monitor campaign performance and analyze customer engagement, retention, loyalty, and revenue metrics.
• Utilize customer insights and behavioral data to improve customer experiences and maximize customer lifetime value.
• Serve as the primary user and subject matter expert for lifecycle marketing and CRM platforms.
• Collaborate with Marketing & Ecommerce, Buying, and Sales teams to ensure consistent customer experience across all channels.
• Communicate project status, campaign results, and recommendations to stakeholders in a timely manner.
• Perform other duties as assigned

Experience and Skills

• Four year degree in Marketing, Digital Advertising or Business Communications
• 1-2 years of experience with lifecycle marketing, including customer journey personalization, retention and loyalty, re-engagement, and lifetime value.
• Experience with CRM and marketing automation tools such as Klaviyo or Hubspot and audience mapping.
• Experience creating email/SMS marketing campaigns, automated flows, and data segments.
• Basic knowledge of analytics and reporting, including Google Analytics or other business intelligence platforms.
• Ability to grasp business outcomes and is able to react quickly and prioritize opportunities based on department and business needs.
• Excellent messaging skills that appeal to different audience segments.
• Excellent time management, communication, and organization skills.
• Ability to collaborate with team members and other departments.
• Possesses strong organization and interpersonal skills with a high attention to detail.

Essential Job Functions

• Ability to work assigned schedule on a regular basis.
• Ability to communicate with customers, co-workers, and business contacts in a courteous and professional manner.
• Ability to read small print, identify merchandise, read a computer screen and printout.
• Ability to converse with others in person, via telephone and paging system.
• Ability to move about the store from department to department, get behind narrow counter areas, bend down or reach up into drawers/shelves.
• Dexterity to write in small print, handle small jewelry/gift items, operate a computer keyboard, and operate office equipment.
• Stamina to sit for over eight hours.
• Ability to lift and carry approximately 20 lbs.

Borsheims is a luxury jewelry and gift retailer and a proud member of the Berkshire Hathaway family. We value our employees and provide a family-friendly work environment and a flexible schedule for all. If hired, you would be eligible to enjoy Borsheims' excellent benefits, which include:

• Medical, Dental, Vision, and Life Insurance
• Flexible Spending Account
• Wellness Program
• 401(k)
• Paid Medical and Parental Leave
• Paid Time Off and Holiday Pay
• Employee Discount
• Service Awards
• Promote-from-Within Philosophy
• Ongoing Education and Training

Schedule

• Sundays off (except during the holiday season)

Mission

We are privileged to share in the special moments in our customers' lives. We will treat each opportunitywith the respect and importance it deserves by providing exceptional customer service.

Values

Our values are the core principles that guide the behavior and decision-making of Borsheims team members. These valuesreflect our culture and mission, influencing how team members interact with each other, customers, and stakeholders.By aligning individual actions with these values, we aim to create a cohesive work environment that promotes collaborationand drives success.

• Respect: I demonstrate respect for team members. I treat people with care, concern and consideration. I taketime to listen to team members' and customers' concerns and communicate in a positive manner.
• Customer Orientation: I understand Borsheims' Mission of celebrating special moments in customers' lives by demonstrating exceptional customer service. I am urgent in the acknowledgement of customers. I greet external and internal customers appropriately. I am there to focus and follow through with customer needs. I follow up in a timely manner and provide realistic expectations.
• Support: I set positive examples by following and supporting company policy, procedure and decisions made. I work on solutions for concerns instead of complaining or placing blame. I may disagree with company decisions and will put forth an effort to understand and support them. I direct concerns to the appropriate supervisor or manager.
• Initiative: I take initiative by identifying what needs to be done and doing it before being asked. I suggest ways to improve business and workplace to management.
• Team Player: I am accountable to self, team and company. I appreciate views of team members. I demonstrate an effort to achieve company goals and work cooperatively toward the same common goal with team members.
• Credibility: I accept responsibility for my own actions by being ethical and trustworthy. I communicate in a straight-forward and honest manner by presenting all the necessary facts pertaining to the situation. I acknowledge my team members' successes and contributions. I am ethical and do not take advantage for personal gain.

Borsheims Jewelry Company, Inc., an Equal Opportunity Employer, does not discriminate in hiring or terms and conditions of employment because of an individual's race, religion, color, sex, age, national origin, marital status, disability, military service, or other status protected by law.