Lifecycle Marketing Specialist - CRM, Email & Loyalty

Borsheims; Omaha (NE); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Life Insurance

401(k)

Paid Time Off

Employee Discount

Education & Training

Growth Opportunities

Job summary

Borsheims is seeking a full-time Customer Lifecycle Marketing Specialist to join the Marketing & Ecommerce team. This role uses customer insights and marketing automation to strengthen relationships, boost retention, and drive long-term growth.

The ideal candidate is analytical and creative, passionate about customer behavior, and capable of delivering relevant communications across the customer journey to increase engagement and loyalty.

Qualifications

• Four year degree in Marketing, Digital Advertising or Business Communications required.
• 1-2 years of lifecycle marketing experience including personalization, retention and loyalty.
• Experience with CRM and marketing automation tools (Klaviyo or HubSpot) and audience mapping.
• Experience creating email/SMS campaigns, automated flows and data segments.
• Basic analytics knowledge (Google Analytics or BI platforms).

Responsibilities

• Execute customer lifecycle marketing strategy to support brand campaigns and promotions.
• Develop and deploy Email and SMS campaigns, automated journey flows, and personalization.
• Test messaging and optimize journeys based on demographics and behavior.
• Monitor campaign performance and analyze engagement, retention, and revenue metrics.
• Collaborate with Marketing & Ecommerce, Buying, and Sales teams for a consistent customer experience.

Skills

Lifecycle marketing

Customer journey personalization

Retention and loyalty

Re-engagement

Lifetime value

Education

Four year degree in Marketing, Digital Advertising or Business Communications

Tools

Klaviyo

HubSpot

CRM

Job description

Borsheims is seeking a full-time Customer Lifecycle Marketing Specialist to join the Marketing & Ecommerce team. This role uses customer insights and marketing automation to strengthen relationships, boost retention, and drive long-term growth.

The ideal candidate is analytical and creative, passionate about customer behavior, and capable of delivering relevant communications across the customer journey to increase engagement and loyalty.