Lifecycle Marketing Specialist

EPAM Systems, Inc.; United States; Remote; USD 65,000 - 90,000; Full time

Benefits offered by this job

Healthcare benefits

Paid time off

Upskilling courses

LinkedIn Learning access

Global career opportunities

Volunteer opportunities

Employee groups

Award-winning culture

Job summary

EPAM Systems, Inc. is seeking a Lifecycle Marketing Specialist to support campaign production, QA, and coordination for email and push programs. You will work with regional specialists to manage campaign builds, inbound requests, and on-schedule execution using SFMC.

The role involves building journeys, managing data extensions, and ensuring deliverability and compliance across a global marketing team focused on ticket sales and fan engagement.

Qualifications

• 2+ years of Salesforce Marketing Cloud email marketing experience.
• Working knowledge of SQL queries, data filtering, segmentation and audience creation.
• Familiarity with SFMC APIs and integrations with external systems.
• Understanding of email deliverability fundamentals and sender reputation.
• English proficiency at B2 level or higher.

Responsibilities

• Support campaign intake, send scheduling, and campaign readiness validation.
• Build and manage Journey Builder journeys and Automation Studio automations.
• Design, build, test, and support end-to-end customer journeys using SFMC.
• Manage Data Extensions, including data relationships, primary keys, sendable data extensions, and data retention.
• Structure and relate customer data within Contact Builder.
• Handle email sends, subscriber management, publication lists, suppression lists, and send classifications through Email Studio.
• Troubleshoot failed automations, journey issues, email sends, data issues, and subscriber problems.
• Apply CAN-SPAM, unsubscribe management, and consent requirements to email marketing practices.
• Administer SFMC users, roles, permissions, and Business Units.
• Personalize emails and journeys using AMPscript.
• Validate audience counts, personalization, links, data, and journey logic before deployment.
• Document SFMC processes, data flows, automations, and journeys for ongoing administration.

Skills

Salesforce Marketing Cloud

SQL queries

AMPscript

Data Extensions

Journey Builder

Automation Studio

Email Studio

CAN-SPAM compliance

Data relationships

Campaign QA

Job description

We are looking for a Lifecycle Marketing Specialist to support our lifecycle marketing team by assisting with campaign production, operational coordination, and quality assurance for email and push marketing programs. Reporting to the Director, you will work closely with regional lifecycle marketing specialists to support campaign builds, manage inbound campaign requests, and ensure campaigns are executed accurately and on schedule. Using Salesforce Marketing Cloud, you will assist with campaign setup, asset preparation, and campaign QA processes while supporting a global marketing team responsible for driving ticket sales, fan engagement, and subscriber growth.ResponsibilitiesSupport campaign intake, send scheduling, and campaign readiness validationBuild and manage Journey Builder journeys and Automation Studio automationsDesign, build, test, and support end-to-end customer journeys using Salesforce Marketing CloudManage Data Extensions, including data relationships, primary keys, sendable data extensions, and data retentionStructure and relate customer/contact data within Contact BuilderHandle email sends, subscriber management, publication lists, suppression lists, and send classifications through Email StudioTroubleshoot failed automations, journey issues, email sends, data issues, and subscriber/contact problemsApply CAN-SPAM, unsubscribe management, and consent requirements to email marketing practicesAdminister SFMC users, roles, permissions, and Business UnitsPersonalize emails and journeys using AMPscriptValidate audience counts, personalization, links, data, and journey logic before deploymentDocument SFMC processes, data flows, automations, and journeys for ongoing administration and supportRequirements2+ years of experience with Salesforce Marketing Cloud email marketingWorking knowledge of SQL queries, data filtering, segmentation, and audience creationFamiliarity with SFMC APIs and integrations with external systemsUnderstanding of email deliverability fundamentals, including sender reputation, bounces, spam complaints, and engagementEnglish proficiency at B2 level or higherWe offerInternational projects with top brandsWork with global teams of highly skilled, diverse peersHealthcare benefitsEmployee financial programsPaid time off and sick leaveUpskilling, reskilling and certification coursesUnlimited access to the LinkedIn Learning library and 22,000+ coursesGlobal career opportunitiesVolunteer and community involvement opportunitiesEPAM Employee GroupsAward-winning culture recognized by Glassdoor, Newsweek and LinkedIn