Lifecycle Marketing Manager

ServiceNow; New Jersey; On-site; USD 75,000 - 110,000; Full time

Job summary

ServiceNow is seeking a lifecycle marketing specialist to own end-to-end campaigns and journeys that drive customer engagement and retention. You will manage day-to-day tactics, test and optimize across channels, and collaborate with Creative, Content, Brand, Product, and Customer Success teams.

The role emphasizes real-time segmentation, performance analytics, and robust documentation to inform quarterly reviews and strategic decisions. 3-5 years in related marketing disciplines is expected.

Qualifications

• 3-5 years in email marketing, lifecycle marketing, retention marketing, or related discipline.

Responsibilities

• Execute lifecycle marketing campaigns and journeys, managing the day-to-day tactics that drive customer engagement and retention.
• Own execution and performance of lifecycle marketing programs: campaigns, journeys, and engagement initiatives
• Build and maintain customer journeys using marketing automation platforms; test and optimize based on performance data
• Execute real-time segmentation and targeted messaging across email, in-app, and other channels
• Monitor campaign metrics daily; identify performance gaps and invite optimization tactics
• Coordinate with Creative, Content, and Brand teams on messaging, personalization, and asset development
• Support data and analytics team with audience definition, testing requirements, and performance analysis
• Execute A/B tests and optimization experiments; document learnings and share insights with the team
• Collaborate with Product and Customer Success teams on engagement signals and retention opportunities
• Maintain accurate campaign documentation, timelines, and stakeholder communication
• Contribute to quarterly business reviews and performance analysis

Skills

Email marketing

Lifecycle marketing

Retention marketing

Project management

Marketing analytics

Cross-functional collaboration

Data-driven

Job description

• Execute lifecycle marketing campaigns and journeys, managing the day-to-day tactics that drive customer engagement and retention. You will own the performance of assigned programs, collaborate with cross functional teams, and contribute to continuous optimization of customer experiences
• Own execution and performance of lifecycle marketing programs: campaigns, journeys, and engagement initiatives
• Build and maintain customer journeys using marketing automation platforms; test and optimize based on performance data
• Execute real-time segmentation and targeted messaging across email, in-app, and other channels
• Monitor campaign metrics daily; identify performance gaps and recommend optimization tactics
• Coordinate with Creative, Content, and Brand teams on messaging, personalization, and asset development
• Support data and analytics team with audience definition, testing requirements, and performance analysis
• Execute A/B tests and optimization experiments; document learnings and share insights with the team
• Collaborate with Product and Customer Success teams on engagement signals and retention opportunities
• Maintain accurate campaign documentation, timelines, and stakeholder communication
• Contribute to quarterly business reviews and performance analysis

Benefits

• Generous family leave
• Matched donations
• Annual learning stipends
• Flexible PTO
• Competitive retirement plan
• Paid volunteer time

• Experience building and optimizing customer journeys or email campaigns
• Excellent project management and organizational skills
• Proficiency with marketing automation platforms and analytics tools
• Ability to collaborate across teams and communicate technical concepts clearly
• Understanding of customer engagement best practices and testing methodologies
• 3-5 years in email marketing, lifecycle marketing, retention marketing, or related discipline
• Strong analytical skills and comfort working with performance data