Senior Manager of Lifecycle Marketing

ServiceNow; New Jersey; On-site; USD 120,000 - 150,000; Full time

Benefits offered by this job

Generous family leave

Matched donations

Annual learning stipends

Flexible PTO

Competitive retirement plan

Paid volunteer time

Job summary

ServiceNow is seeking a Lifecycle Marketing Lead in New Jersey to drive end-to-end customer journeys, campaigns, and engagement initiatives. You will bridge strategy and execution, turning lifecycle objectives into high-performing programs.

You will manage a team of lifecycle marketing professionals, coach them, and own onboarding journeys, engagement campaigns, churn prevention, and expansion initiatives while partnering with data, product, and customer success teams to optimize adoption and

Qualifications

• 5-7 years in lifecycle, email, retention, or engagement marketing, with 1-2 years in a people management role
• Hands-on proficiency with marketing automation platforms, CDP tools, and analytics dashboards
• Ability to mentor junior marketers and model strong execution standards
• Understanding of customer psychology, behavioral analytics, and engagement best practices
• Strong project management skills and attention to detail

Responsibilities

• Lead lifecycle marketing programs and manage a team of specialists
• Drive day-to-day execution of customer journeys, campaigns, and engagement initiatives
• Own onboarding journeys, engagement campaigns, churn prevention, and expansion initiatives
• Build adaptive customer journeys using marketing automation and orchestration tools
• Partner with data and analytics teams to understand audience segments and metrics
• Develop campaign briefs, manage timelines, and coordinate with creative and design teams
• Execute real-time segmentation and personalization strategies
• Design in-product engagement and feature adoption programs
• Monitor campaign performance daily and identify optimization opportunities
• Lead A/B testing and experimentation to improve engagement and retention
• Collaborate with Product and Customer Success on adoption campaigns
• Provide weekly performance updates and flag risks

Skills

Lifecycle marketing

Team leadership

Campaign execution

Marketing automation

Data-driven decisions

A/B testing

Segmentation

Product adoption

Retention marketing

Tools

Marketing automation platforms

CDP tools

Analytics dashboards

Job description

• Execute lifecycle marketing programs and manage a team of lifecycle marketing specialists and coordinators.
• You will drive the day-to-day execution of customer journeys, campaigns, and engagement initiatives. This role bridges strategy and execution, translating lifecycle objectives into high-performing campaigns and owned programs
• Manage a team of lifecycle marketing professionals; provide coaching, feedback, and development guidance
• Own execution of assigned lifecycle programs (e.g., onboarding journeys, engagement campaigns, churn prevention, expansion initiatives)
• Build and maintain adaptive customer journeys using marketing automation and orchestration tools
• Partner with data and analytics teams to understand audience segments, behavioral triggers, and performance metrics
• Develop campaign briefs, manage timelines, and coordinate with creative, content, and design teams
• Execute real-time segmentation and personalization strategies; ensure audience accuracy and messaging relevance
• Design in-product engagement and feature adoption programs (in-app messaging, nudges, guidance, onboarding flows), ensuring lifecycle marketing complements and amplifies productled experiences
• Monitor campaign performance daily; identify optimization opportunities and implement improvements
• Lead A/B testing and experimentation to improve engagement, conversion, and retention metrics
• Collaborate with Product and Customer Success teams on product adoption campaigns and retention strategies
• Provide weekly performance updates and insights to leadership; flag risks and escalation issues

Benefits

• Generous family leave
• Matched donations
• Annual learning stipends
• Flexible PTO
• Competitive retirement plan
• Paid volunteer time

Experience building and optimizing customer journeys and behavioral triggers5-7 years in lifecycle, email, retention, or engagement marketing, with 1-2 years in a people management roleHands-on proficiency with marketing automation platforms, CDP tools, and analytics dashboardsDemonstrated ability to manage multiple campaigns simultaneously and meet deadlinesAbility to mentor junior marketers and model strong execution standardsUnderstanding of customer psychology, behavioral analytics, and engagement best practicesStrong project management skills and attention to detail