Lifecycle Marketing Lead: Email & SMS Journeys — SFMC

Lexicon services; Missouri; On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Health coverage

401(k) with company match

Disability insurance

Dental and vision

Job summary

Lexicon Services is seeking a Lifecycle Marketing Manager to own the client journey from first inquiry through enrollment and retention. You will build and optimize Salesforce Marketing Cloud journeys, write messaging, and measure engagement to improve conversion and experience.

The role requires hands‑on expertise with Journey Builder, Automation Studio, Email Studio, and SQL, plus strong copywriting and collaboration across marketing, IT, and data science.

Qualifications

• 5+ years of marketing experience, including 3+ years of hands-on Salesforce Marketing Cloud experience (Journey Builder, Automation Studio, Email Studio, Contact Builder, and data extensions).
• Proven experience owning lifecycle, CRM, or retention marketing programs and showing measurable results.
• Working knowledge of SQL and HTML/CSS; AMPscript experience strongly preferred.
• Experience building segmented, personalized email and SMS campaigns, including MobileConnect.
• Working knowledge of Salesforce Sales Cloud and Marketing Cloud.
• Strong writing skills, with the ability to draft and edit clear, compelling email and text copy.
• Analytical mindset, with experience using data to measure performance, run tests, and guide decisions.
• Familiarity with email deliverability best practices and compliance requirements (CAN‑SPAM, TCPA, CTIA).
• Detail‑oriented, comfortable QA‑ing your own work before it goes out the door.
• Ability to work cross‑functionally with marketing, client service, IT, and data science teams.

Responsibilities

• Develop and own the lifecycle marketing strategy across the client journey, including lead nurture, intake follow‑up, onboarding, engagement, and re‑engagement.
• Design, build, test, and optimize customer journeys in Salesforce Marketing Cloud Journey Builder, including triggered, multi‑step, and behavior‑based journeys.
• Plan and execute email and SMS/text programs end to end, including audience segmentation, scheduling, sending, and post‑send QA.
• Write and edit copy for lifecycle emails and text messages that reflect our brand voice, empathy, and campaign goals.
• Run an ongoing testing program (A/B tests, send time, content, and personalization) and turn results into recommendations.
• Configure and maintain automations in Automation Studio, including data extracts, imports, and scheduled sends.
• Manage data extensions, segmentation logic, and list hygiene using SQL; monitor data integrity across the platform.
• Build and maintain email templates using HTML/CSS and AMPscript for dynamic personalization.
• Maintain and improve integrations between Marketing Cloud, Sales Cloud, and other systems (Smart Advocate, Dialpad, APIs, etc.).
• Administer user accounts, roles, and permissions within Marketing Cloud and related Salesforce orgs.
• Define and report on lifecycle KPIs, including deliverability, engagement, conversion, retention, and revenue influence.

Skills

Lifecycle marketing

Salesforce Marketing Cloud

SQL

AMPscript

Email marketing

HTML/CSS

Tools

Journey Builder

Automation Studio

Email Studio

Contact Builder

Data Extensions

Job description

Lexicon Services is seeking a Lifecycle Marketing Manager to own the client journey from first inquiry through enrollment and retention. You will build and optimize Salesforce Marketing Cloud journeys, write messaging, and measure engagement to improve conversion and experience.

The role requires hands‑on expertise with Journey Builder, Automation Studio, Email Studio, and SQL, plus strong copywriting and collaboration across marketing, IT, and data science.