Lifecycle Marketing Pro: Drive Onboarding to Expansion

Bentley Systems; Denver (CO); Hybrid; USD 120,000 - 170,000; Full time

Benefits offered by this job

Great team culture

Hybrid work in Denver

Competitive compensation

Job summary

Bentley Systems is seeking a Lifecycle Marketing Manager to own the strategy, execution, and performance of customer lifecycle programs from purchase through onboarding, activation, adoption, retention and expansion.

You will define journeys, segmentation, and build cross-channel communications (email, in-product, web) with measurable impact, collaborating across Product Marketing, Product, Customer Success, Sales, Marketing Ops, and Analytics.

Qualifications

• 5+ years in lifecycle marketing or CRM marketing.
• Experience designing multi-stage journeys tied to retention or expansion goals.
• Hands-on proficiency with Marketo, including program build and admin.
• Strong segmentation, personalization, and behavioral targeting.
• Analytical fluency with performance reporting and cohort analysis.
• Excellent project management and cross-functional communication.
• Bachelor’s degree in Marketing, Business, Communications, or equivalent.

Responsibilities

• Own the customer lifecycle marketing roadmap from onboarding to expansion.
• Map journeys by persona, lifecycle stage, and product usage.
• Define contact strategy and governance across cadence, channels and message hierarchy.
• Develop segmentation and personalization frameworks based on data.
• Translate objectives into program goals, forecasts, and reporting.
• Build automated journeys and campaigns in Marketo.
• Coordinate messaging across email, in-product, web, and retargeting.
• QA emails, landing pages, data flows, and automation logic.
• Maintain database health, preferences, suppression, deliverability and privacy compliance.
• Define and report lifecycle metrics; build testing roadmap.
• Support health models with Analytics; establish scalable processes.

Skills

Lifecycle marketing

CRM marketing

Marketing automation

Marketo

Segmentation & personalization

Analytics

Cross-functional collaboration

Project management

Education

Bachelor's degree in Marketing, Business, Communications, or equivalent

Tools

Salesforce CRM

In-product messaging tools

ON24

Job description

Bentley Systems is seeking a Lifecycle Marketing Manager to own the strategy, execution, and performance of customer lifecycle programs from purchase through onboarding, activation, adoption, retention and expansion.

You will define journeys, segmentation, and build cross-channel communications (email, in-product, web) with measurable impact, collaborating across Product Marketing, Product, Customer Success, Sales, Marketing Ops, and Analytics.