Lifecycle Marketing Lead — Hybrid (B2B SaaS)

1000 Bentley Systems, Incorporated; Denver (CO); Hybrid; USD 110,000 - 160,000; Full time

Benefits offered by this job

Bentley Impact Day

Recognition programs

Belonging and wellbeing initiatives

Global impact stories

Job summary

Bentley Systems is seeking a Lifecycle Marketing Manager to own the strategy, execution, and performance of customer lifecycle programs. You will drive journeys from onboarding to expansion, across email, in-product, web, and paid channels, partnering with Product Marketing, Product, Customer Success, Sales, and Analytics.

The role requires fluency in program strategy, marketing automation, and performance analysis, with a hybrid work setup (Denver, CO).

Qualifications

• Five or more years of lifecycle marketing experience, including strategy to execution.
• Experience designing and operating multi-stage customer journeys tied to retention or expansion goals.
• Hands-on proficiency with Marketo and marketing automation.

Responsibilities

• Own the customer lifecycle marketing roadmap across onboarding, activation, adoption, engagement, retention, renewal, cross-sell, and win-back.
• Map journeys by persona, lifecycle stage, and product usage; define cadence and channel priority.
• Build automated journeys, nurture streams, and campaigns in Marketo; coordinate across channels.
• Ensure data quality, compliance, and regional privacy requirements.

Skills

Lifecycle marketing

Marketo

Segmentation

Personalization

Analytics

Project management

Cross-functional comms

Education

Bachelor’s degree in Marketing/Business/Communications

Tools

Marketo

Salesforce CRM

ON24

Job description

Bentley Systems is seeking a Lifecycle Marketing Manager to own the strategy, execution, and performance of customer lifecycle programs. You will drive journeys from onboarding to expansion, across email, in-product, web, and paid channels, partnering with Product Marketing, Product, Customer Success, Sales, and Analytics.

The role requires fluency in program strategy, marketing automation, and performance analysis, with a hybrid work setup (Denver, CO).