CRM Developer — Personalization & Campaign Automation

ALO; Beverly Hills (CA); On-site; USD 90,000 - 140,000; Full time

Job summary

ALO is seeking a CRM Developer to build personalized, high-impact messaging across email, SMS, and in-app channels. The role centers on hands-on coding of responsive templates, implementing dynamic logic, and QA across platforms.

You will collaborate with Martech, designers, and engineers to deliver precise journeys that scale in a fast-paced, multi-brand environment. Ideal candidates have 3+ years in CRM production, strong HTML/CSS skills for email, and experience with Braze and templating

Qualifications

• 3+ years in CRM production, lifecycle marketing operations, or email/SMS campaign development.
• 1+ years building dynamic HTML/CSS emails and mobile messages in Braze.
• Advanced proficiency in HTML/CSS for email, including responsive layouts.

Responsibilities

• Build, test, and deploy email, SMS, and in-app campaigns using HTML/CSS and responsive design.
• Convert design files into on-brand templates optimized for cross-client compatibility.
• Implement personalization logic using templating languages to power dynamic content.
• Support API-driven and transactional messaging workflows with Martech and developers.
• Maintain and evolve modular template system for scalable brand execution.
• Own QA across devices, platforms, and segmentation logic for flawless campaigns.
• Apply and validate complex audience segmentation including behavior-based and loyalty triggers.
• Document technical processes and testing frameworks for team knowledge sharing.

Skills

Email marketing

CRM lifecycle

QA mindset

Collaboration

HTML/CSS proficiency

Templating logic

API workflows

Campaign testing

Tools

Braze

Liquid

Jinja

Handlebars

Job description

ALO is seeking a CRM Developer to build personalized, high-impact messaging across email, SMS, and in-app channels. The role centers on hands-on coding of responsive templates, implementing dynamic logic, and QA across platforms.

You will collaborate with Martech, designers, and engineers to deliver precise journeys that scale in a fast-paced, multi-brand environment. Ideal candidates have 3+ years in CRM production, strong HTML/CSS skills for email, and experience with Braze and templating