Lifecycle & Loyalty Manager

Jobtailor; New York (NY); On-site; USD 90,000 - 150,000; Full time

Job summary

Jobtailor is seeking an experienced Lifecycle Marketing professional to own end-to-end programs across multi-channel campaigns in a NYC-based, multi-location retail and hospitality context.

You will drive onboarding, first bookings, and retention strategies, leveraging Braze, SQL, and BI tools to demonstrate measurable lift in engagement and revenue. Expect collaboration with product marketing and analytics to optimize offers and cadence.

Qualifications

• 4+ years in lifecycle, CRM, retention, or growth marketing in consumer subscription, fitness, hospitality, or multi-location retail.
• Hands-on fluency with Braze, including canvases, segmentation, Liquid personalization, and event-based triggers; build in the tool independently.
• Track record of measurable lift in conversion, repeat rate, or revenue per customer with an explainable approach.
• Experience designing and running referral or loyalty programs.
• Strong test-and-learn discipline, including experiment design and statistical interpretation.
• Comfort with SQL or a BI tool for pulling audiences and validating reporting.
• Clear writing; lifecycle copy is a core part of the job.
• Authorization to work in the U.S. without restriction; onsite NYC Chelsea 2-3 days a week.

Responsibilities

• Own lifecycle programs across email, SMS, in-app, and web to convert interest into booked first sessions.
• Build and optimize onboarding and first-booking journeys, including partner-sourced audiences.
• Reduce time to first session and increase first-booking rate.
• Partner with Product Marketing on offers, packages, and promotional mechanics.
• Own post-session and rebooking journeys to establish routine and weekly cadence.
• Build and manage lapsed and win-back programs with defined triggers and exit criteria.
• Grow sessions and revenue per member through segmentation, personalization, and package strategy.
• Own upgrade and package adoption paths with Revenue and Finance.
• Report cohort performance and identify where frequency is building or stalling.
• Build and run referral program end to end, including incentive design and measurement.
• Own review generation across partner locations and owned surfaces.

Skills

Lifecycle Marketing

CRM

Retention Marketing

Growth Marketing

Segmentation

A/B Testing

Event-Based Triggers

Conversion Rate Optimization

Statistical Analysis

Copywriting

Tools

Braze

SQL

Business Intelligence Tools

Salesforce

Job description

• Own lifecycle programs across email, SMS, in-app, and web surfaces to convert interest into booked first sessions
• Build and optimize onboarding and first-booking journeys, including partner-sourced audiences
• Reduce time to first session and increase first-booking rate
• Partner with Product Marketing on offers, packages, and promotional mechanics
• Own post-session and rebooking journeys that establish routine and weekly cadence
• Build lapsed and win-back programs with defined triggers and exit criteria
• Grow sessions and revenue per member through segmentation, personalization, and package strategy
• Build behavioral audience segmentation based on recency, frequency, location, and package status
• Own upgrade and package adoption paths with Revenue and Finance
• Report cohort performance and identify where frequency is building or stalling
• Build and run the referral program end to end, including incentive design and measurement
• Own review generation and rating programs across partner locations and owned surfaces
• Design loyalty and recognition programs rewarding consistency
• Source and route guest stories, testimonials, and UGC to Content and Product Marketing
• Own the lifecycle experimentation roadmap, including A/B and holdout testing
• Set hypotheses and success criteria, and analyze results with Analytics
• Maintain a shared record of tests and learnings
• Scale effective programs and discontinue ineffective ones
• Translate content programs, product launches, and marketing activations into lifecycle execution
• Own the lifecycle calendar and align it with the broader marketing calendar
• Build audience targeting, message sequencing, and measurement plans for launches
• Support partner activations with lifecycle programs respecting partner communication standards
• Collaborate with Content, Product Marketing, Analytics, Revenue, Finance, and partner teams

Requirements

• 4+ years in lifecycle, CRM, retention, or growth marketing, ideally in consumer subscription, fitness, hospitality, or multi-location retail
• Hands-on fluency with Braze, including canvases, segmentation, Liquid personalization, and event-based triggers; ability to build in the tool independently
• Track record of measurable lift in conversion, repeat rate, or revenue per customer, with ability to explain the approach
• Experience designing and running referral or loyalty programs
• Strong test-and-learn discipline, including experiment design and reading results with statistical care
• Comfort with SQL or a BI tool for pulling audiences and validating reporting
• Clear writing; lifecycle copy is a core part of the job
• Ability to work onsite in the NYC office in Chelsea 2-3 days a week
• Salesforce experience is a plus and not required
• Authorization to work in the U.S. without restriction
• Must not require sponsorship or a visa transfer to work in the United States

Core Competencies

Demonstrates expertise in lifecycle marketing, focusing on customer retention and growth through effective onboarding, segmentation, and personalized communication strategies. Proficient in utilizing tools like Braze for campaign execution and analysis, with a strong emphasis on measurable outcomes and collaboration across teams.

Highest-signal resume keywords

• Lifecycle Marketing
• Braze Proficiency
• Referral Program Design
• SQL or BI Tool Experienceli>
• Test-and-Learn Discipline

ATS Optimization Keywords

Hard Skills

• Lifecycle Marketing
• CRM
• Retention Marketing
• Growth Marketing
• Segmentation
• A/B Testing
• Event-Based Triggers
• Conversion Rate Optimization
• Statistical Analysis
• Copywriting

Soft Skills

• Collaboration
• Clear Writing
• Analytical Thinking

Industry Keywords

• Consumer Subscription
• Fitness
• Hospitality
• Multi-Location Retail

Tools & Technologies

• Braze
• SQL
• Business Intelligence Tools
• Salesforce