Senior Lifecycle Marketing Manager

Jobtailor; California (MO); Hybrid; USD 150,000 - 210,000; Full time

Job summary

Patreon seeks a senior lifecycle marketer to own strategy and roadmaps across fan and creator audiences. You will define frameworks, journeys, and channel orchestration, and lead Braze-powered multi-channel campaigns while ensuring data quality and compliance.

You will shape the marketing technology agenda, govern platforms, and mentor a growing lifecycle team, with in-office days in New York or San Francisco.

Qualifications

• 8+ years in lifecycle, CRM, retention, growth, or a related field.
• Experience owning complex programs at meaningful scale.
• Experience building and owning lifecycle strategy, operating rhythms, journey architecture, measurement, and technical foundations.
• Hands-on Braze experience, including canvases, segmentation, triggers, personalization, experimentation, channel configuration, and platform governance.
• Technical fluency in event taxonomies, identity and profile architecture, integrations, APIs, data pipelines, source-of-truth fields, data freshness, and suppression logic.
• SQL proficiency strongly preferred.
• Experience with Iterable and platform migrations is a plus.
• Ability to understand fans, creators, communities, and two-sided ecosystems.
• Ability to make consequential decisions about prioritization, audience risk, channel health, and launch readiness.
• Ability to align senior stakeholders and influence cross-functional teams without formal authority.
• High standards for copy, targeting, user experience, and operational quality.
• Ability to coach teammates and partners and help build a growing lifecycle function.
• Ability to work in-office two days per week in New York or San Francisco.

Responsibilities

• Own Patreon’s lifecycle strategy and roadmap across fan and creator audiences.
• Define audience frameworks, lifecycle moments, journey architecture, channel strategy, orchestration, personalization, and prioritized use cases.
• Develop fan and creator lifecycle opportunities, initially prioritizing the fan lifecycle.
• Design, write, build, QA, launch, and optimize multi-channel campaigns and automated journeys in Braze.
• Lead the marketing technology agenda, including Braze roadmap, platform configuration, integrations, data requirements, vendor relationships, and investment cases.
• Own audience and data quality, including source-of-truth attributes, data freshness, suppression logic, targeting, and personalization.
• Establish the lifecycle operating model covering intake, prioritization, planning, build, localization, QA, approvals, launch, and post-launch.
• Own deliverability, frequency management, audience overlap, consent, unsubscribe requirements, compliance readiness, send safeguards, and incident response.
• Define KPIs, build or commission dashboards, design experiments, synthesize results, and improve programs.
• Lead complex cross-functional initiatives from ambiguous problem through launch and measurement.
• Provide lifecycle expertise, self-serve guidance, reusable systems, coaching, and roadmap influence.
• Document architecture, processes, risks, and learnings; improve team capabilities and help define future roles.
• Apply AI to journey design, audience development, QA, analysis, and workflow automation with appropriate safeguards.

Skills

Lifecycle strategy

Cross-functional leadership

SQL proficiency

Audience data management

Data analysis

Tools

Braze

Iterable

APIs

Data pipelines

Job description

• Own Patreon’s lifecycle strategy and roadmap across fan and creator audiences
• Define audience frameworks, lifecycle moments, journey architecture, channel strategy, orchestration, personalization, and prioritized use cases
• Develop fan and creator lifecycle opportunities, initially prioritizing the fan lifecycle
• Design, write, build, QA, launch, and optimize multi-channel campaigns and automated journeys in Braze
• Lead the marketing technology agenda, including Braze roadmap, platform configuration, integrations, data requirements, vendor relationships, and investment cases
• Own audience and data quality, including source-of-truth attributes, data freshness, suppression logic, targeting, and personalization
• Establish the lifecycle operating model covering intake, prioritization, planning, build, localization, QA, approvals, launch, and post-launch
• Own deliverability, frequency management, audience overlap, consent, unsubscribe requirements, compliance readiness, send safeguards, and incident response
• Define KPIs, build or commission dashboards, design experiments, synthesize results, and improve programs
• Lead complex cross-functional initiatives from ambiguous problem through launch and measurement
• Provide lifecycle expertise, self-serve guidance, reusable systems, coaching, and roadmap influence
• Document architecture, processes, risks, and learnings; improve team capabilities and help define future roles
• Apply AI to journey design, audience development, QA, analysis, and workflow automation with appropriate safeguards

Requirements

• 8+ years in lifecycle, CRM, retention, growth, or a related field
• Experience owning complex programs at meaningful scale
• Experience building and owning lifecycle strategy, operating rhythms, journey architecture, measurement, and technical foundations
• Hands-on Braze experience, including canvases, segmentation, triggers, personalization, experimentation, channel configuration, and platform governance
• Technical fluency in event taxonomies, identity and profile architecture, integrations, APIs, data pipelines, source-of-truth fields, data freshness, and suppression logic
• SQL proficiency strongly preferred
• Experience with Iterable and platform migrations is a plus
• Ability to understand fans, creators, communities, and two-sided ecosystems
• Ability to make consequential decisions about prioritization, audience risk, channel health, and launch readiness
• Ability to align senior stakeholders and influence cross-functional teams without formal authority
• High standards for copy, targeting, user experience, and operational quality
• Ability to coach teammates and partners and help build a growing lifecycle function
• Ability to work in-office two days per week in New York or San Francisco

Core Competencies

Demonstrates expertise in lifecycle strategy, audience frameworks, and multi-channel campaign optimization, with a strong focus on data quality and compliance. Proficient in leveraging marketing technology, particularly Braze, to enhance user engagement and drive growth.

Highest-signal resume keywords

• Lifecycle Strategy Development
• Braze Platform Experience
• SQL Proficiency
• Cross-Functional Leadership
• Audience Data Management

Hard Skills

• Lifecycle Management
• Campaign Optimization
• Data Analysis
• Event Taxonomies
• APIs
• Data Pipelines
• Segmentation
• Personalization
• Experimentation
• Journey Architecture

Soft Skills

• Stakeholder Alignment
• Coaching
• Decision-Making
• Influencing Without Authority
• High Standards for Quality

Industry Keywords

• CRM
• Retention
• Growth
• Two-Sided Ecosystems
• Audience Development

Tools & Technologies

• Braze
• Iterable