Marketing Specialist (Senior)

Aquent; New York (NY); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health benefits

Retirement match

Paid sick leave

Free training

Job summary

Aquent is seeking a strategic marketing leader to shape multi-product campaigns, drive brand awareness, and collaborate with cross-functional teams. You will manage budgets, lead media partnerships, and ensure inclusive, ethical campaigns while building strong client relationships and advocating for DEI across all initiatives.

In this role, you will own development of creative social media content, lead campaigns with senior leadership, and analyze ROI to optimize performance across channels.

Qualifications

• Proven proficiency in media placement strategies.
• Expertise in social media marketing and content development.
• Exceptional communication skills, both written and verbal.
• Experience in influencer marketing.
• Strong understanding of SEO principles.
• Skilled in deal negotiation.
• Deep understanding of consumer behavior.
• Excellent project management skills.
• Track record of driving growth through marketing initiatives.
• High level of creativity and innovative thinking.
• Proficiency with data analysis and synthesis.

Responsibilities

• Provide broad strategic direction and lead execution of complex cross-functional marketing campaigns.
• Drive development of marketing strategy for major products to boost awareness.
• Collaborate with industry, partner, product, and marketing managers to define goals and promotion strategies.
• Manage budgets, negotiate sponsorships, and coordinate vendor logistics.
• Serve as a regional expert and thought leader in marketing.
• Lead DEI efforts and measure progress with outcomes.
• Foster belonging and psychological safety through inclusive decision-making.
• Define project strategy with senior marketing leadership.
• Manage client relationships for media planning and scale strategies with global teams.
• Develop and implement pioneering marketing communications to drive amplification.
• Oversee data analysis to uncover opportunities and audience insights.
• Drive content positioning across social, on-network, and off-network channels.

Skills

Media placement strategies

Social media marketing

Influencer marketing

SEO

Deal negotiation

Consumer behavior

Project management

Growth marketing

Creativity

Content strategy

Data analysis

Job description

Join a dynamic team at a leading company that is shaping the future of its industry. Our client is at the forefront of innovation, driving impactful marketing initiatives that reach vast audiences and influence market trends. As a partner with Aquent, you will contribute to an environment that values creativity, strategic thinking, and a commitment to diversity, equity, and inclusion, making a tangible difference in how products and brands connect with the world.

About the Role

Step into a pivotal role where your strategic vision and leadership will directly shape the success of complex, cross-functional marketing campaigns. This is an exciting opportunity to drive the development of marketing strategy for significant products, significantly increasing their awareness and impact. You will be the “go-to” expert, leading initiatives, fostering inclusive environments, and ensuring that every project reflects the highest standards of marketing excellence and ethical conduct. Your work will not only elevate brands but also champion a culture where diverse perspectives thrive, directly influencing how the organization engages with its audience and its own teams.

Key Responsibilities

• Provide broad strategic direction and lead the execution of complex cross-functional marketing campaigns and projects.
• Drive the development of marketing strategy for major products to enhance product and brand awareness.
• Collaborate with industry, partner, product, and marketing managers to define goals, content, and promotion strategies.
• Manage budgets, negotiate sponsorships, and coordinate logistics with outside vendors for optimized outcomes.
• Serve as a regional expert and thought leader in marketing, demonstrating leadership within the broader marketing organization and specific teams.
• Hold yourself and the team accountable for DEI development and outcomes, tracking progress through measurable results and engaging in continuous learning.
• Foster a climate of belonging and psychological safety through inclusive decision-making and meeting facilitation.
• Work with senior marketing leadership to define project strategy and objectives, spearheading initiatives focused on lead generation and customer advocacy.
• Manage client relationships for all media planning and partner with global teams to scale strategies effectively.
• Own the development and implementation of pioneering marketing communications strategies to drive media and public amplification.
• Oversee data analysis and insight development to uncover new marketing opportunities and audience insights.
• Exercise sound judgment, uphold core values, and actively mitigate biases to accommodate diverse perspectives and cultural norms.
• Engage and lead multiple large and/or complex media agencies, prioritizing their workflow as it pertains to media.
• Help own the development and implementation of marketing strategies to drive business results, overseeing content positioning and development across social, on-network, and off-network media channels.
• Lead efforts to analyze, track, and report on campaign/project ROI using customer relationship management (CRM) systems or other project management tools.
• Promote, nurture, and manage external relationships with venues and vendors, including registration agencies, livestream platforms, AV planning, activation, and gifting.
• Enhance comprehensive internal and external promotion plans to maximize awareness and lead generation before, during, and after each project.
• Own effective partnerships with stakeholders to ensure high-quality content and campaigns reflect the brand’s voice.
• Own the development, implementation, and analysis of creative social media content, social selling programs, and employee/leadership activation strategies.

Must-Have Qualifications

• Demonstrated proficiency in media placement strategies.
• Expertise in social media marketing and content development.
• Exceptional communication skills, both written and verbal.
• Proven experience in influencer marketing.
• Strong understanding and application of Search Engine Optimization (SEO) principles.
• Skilled in deal negotiation.
• Deep understanding of consumer behavior.
• Excellent project management skills.
• A track record of driving growth through marketing initiatives.
• High level of creativity and innovative thinking.
• Proficiency in various media channels and strategies.
• Strong capabilities in data analysis and synthesis.

About Aquent Talent

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.