Lifecycle Marketing Operations Lead

BambooHR LLC; Utah; Hybrid; USD 85,000 - 115,000; Full time

Benefits offered by this job

Health insurance

401k with company match

4 weeks vacation

12 holidays

Parental leave

Volunteer time off

Job summary

BambooHR is seeking a Lifecycle Marketing Operations Manager to turn strategic plans into scalable lifecycle programs in Marketo, coordinating with lifecycle marketers and Marketing Operations partners to ensure timely execution and reliable data.

You will build, test, launch, monitor, and optimize campaigns across prospect and customer lifecycles, maintain data quality, and document processes while driving efficiency and scalability for the team.

Qualifications

• 1–3 years of experience in marketing operations, lifecycle marketing, email marketing, campaign operations, or a related area.
• Experience building, testing, launching, or supporting campaigns in a marketing automation platform.
• Strong attention to detail and ability to complete thorough quality assurance across audiences, links, personalization, tracking, workflows, and campaign logic.
• Working knowledge of audience segmentation, list management, suppression practices, and marketing data quality.

Responsibilities

• Build, configure, test, schedule, and launch lifecycle marketing programs in Marketo and related tools, including emails, text messages, smart campaigns, smart lists, automations, nurtures, and supporting workflows.
• Partner with lifecycle marketers to translate approved strategies and defined business requirements into accurate, executable program builds across the prospect and customer lifecycle.
• Perform end-to-end quality assurance before launch, validating audience criteria, links, personalization, tracking, suppression logic, campaign flow, and expected system behavior.
• Monitor active lifecycle programs, identify operational or data issues, resolve common problems, and elevate complex platform or integration concerns to the appropriate partners.
• Maintain lifecycle data quality through list management, segmentation, database monitoring, and the execution of established suppression, consent, and compliance requirements.

Skills

Marketo

Lifecycle marketing

Campaign operations

Data quality

Cross-functional collaboration

Quality assurance

Email marketing

Education

Bachelor's degree in Marketing or related field

Tools

Stripo

SQL basics

Excel

Job description

BambooHR is seeking a Lifecycle Marketing Operations Manager to turn strategic plans into scalable lifecycle programs in Marketo, coordinating with lifecycle marketers and Marketing Operations partners to ensure timely execution and reliable data.

You will build, test, launch, monitor, and optimize campaigns across prospect and customer lifecycles, maintain data quality, and document processes while driving efficiency and scalability for the team.