Lifecycle Marketing Manager | Salesforce Marketing Cloud

Behavioral Innovations; Plano (TX); Presencial; USD 95.000 - 130.000; Jornada completa

Descripción de la vacante

Behavioral Innovations is seeking a Lifecyle Marketing Manager to own the Salesforce Marketing Cloud platform and lifecycle programs that run on it. This role will design automated journeys, segment audiences, and drive experiments to improve engagement across channels while upholding brand standards.

The position requires 5+ years in lifecycle marketing, strong writing skills, and experience with healthcare or multi-location services.

Formación

• 5+ years in lifecycle, CRM, or direct-response marketing, ideally in healthcare or multi-location consumer services.
• Hands-on experience administering an enterprise marketing automation platform (Salesforce Marketing Cloud strongly preferred: Journey Builder, Email Studio, Mobile Studio, Automation Studio, SQL and data extensions).
• Strong marketing writing, editing and proofreading skills, and the ability to turn business goals and family needs into clear, empathetic messaging.
• Proven experience designing and running testing programs (A/B, multivariate, holdout) and turning results into decisions.
• Strong understanding of segmentation, personalization, attribution and campaign analysis, plus strong SQL and data skills.
• Experience managing direct mail and print vendors, mailing lists and production schedules is a plus.
• Working knowledge of HIPAA, TCPA and CAN-SPAM, and of privacy-safe tracking in healthcare.
• Bachelor's degree in marketing, business, analytics or a related field.

Responsabilidades

• Develop lifecycle strategy and campaign calendar aligned to care rhythms and growth goals.
• Design, build, test and maintain automated journeys through Salesforce Marketing Cloud.
• Execute inquiry follow-up, waitlist engagement, onboarding and activation campaigns.
• Manage messaging for caregiver education and ongoing engagement.
• Coordinate with partners for referrals and cross-functional campaigns.
• Build audience segments from multiple signals and test optimization strategies.
• Lead testing programs (A/B, multivariate, holdout) and document learnings.
• Write subject lines and copy for emails/SMS and guide design partners.

Conocimientos

Lifecycle marketing

CRM

Salesforce Marketing Cloud

Email/SMS marketing

SQL

Content writing

Educación

Bachelor's degree in marketing / business / analytics

Herramientas

Salesforce Marketing Cloud

Journey Builder

Email Studio

Automation Studio

SQL

Data Extensions

Descripción del empleo

Behavioral Innovations is seeking a Lifecyle Marketing Manager to own the Salesforce Marketing Cloud platform and lifecycle programs that run on it. This role will design automated journeys, segment audiences, and drive experiments to improve engagement across channels while upholding brand standards.

The position requires 5+ years in lifecycle marketing, strong writing skills, and experience with healthcare or multi-location services.