Lifecycle Marketing Operations Lead

Amazon Inc.; Bellevue (WA); Sur place; USD 109 000 - 160 000; Plein temps

Avantages offerts par ce poste

Sign-on payments and RSUs

Health insurance

401(k) matching

Paid time off

Parental leave

Résumé du poste

Amazon Leo seeks a Marketing Operations Manager to run the consumer marketing operations powering how Amazon Leo reaches households and customers. You will own the Braze platform, its integrations, and the enablement framework that regional teams rely on for fast, compliant campaigns.

You will partner with audience management, marketing automation, and BI teams to keep data clean, audiences defined, and measurement accurate as the program scales across regions and channels.

Qualifications

• 4+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience in setting up and leading marketing operations functions.
• Experience building, executing and scaling cross-functional email and push marketing campaigns (including automated flows) from concept to completion.

Responsabilités

• Administer and govern the consumer engagement platform (currently Braze): workspace and environment setup, user access and permissions, subscription and channel configuration, and platform standards.
• Own the integrations and adjacent capabilities tied to consumer marketing, including personalization and dynamic content, promotional and offer mechanisms, surveys and customer feedback, and connections to relevant Amazon Leo infrastructure.
• Set and maintain the governance standards that keep a multi-region program coherent: naming conventions, tagging, template usage, and brand and compliance guardrails.
• Run deliverability operations, including subscription management, sending infrastructure health, and opt-in and privacy compliance across markets.
• Write the documentation, run the training, and build the enablement resources that get regional teams up and running and keep them self-sufficient.
• Work with the audience management function so regional teams have accurate, activation-ready audiences in the platform.
• Work with marketing automation, audience management, and business intelligence teams to keep data flowing cleanly and measurement consistent across the consumer journey.
• Act as the platform expert and escalation point, troubleshooting issues and unblocking regional teams.
• Own the consumer marketing operations roadmap, prioritizing platform improvements, integrations, and enablement as the program grows.
• Contribute to cross-functional marketing operations initiatives as team priorities require

Connaissances

Marketing operations

Data-driven decisions

Campaign management

Email marketing

Cross-functional collaboration

Outils

Excel

Tableau

Email platforms

HTML editing

Description du poste

Amazon Leo seeks a Marketing Operations Manager to run the consumer marketing operations powering how Amazon Leo reaches households and customers. You will own the Braze platform, its integrations, and the enablement framework that regional teams rely on for fast, compliant campaigns.

You will partner with audience management, marketing automation, and BI teams to keep data clean, audiences defined, and measurement accurate as the program scales across regions and channels.