Performance Marketing Manager, Display & Subscriptions

Amazon Inc.; Bellevue (WA); On-site; USD 120,000 - 162,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Job summary

Amazon Leo is building a broadband initiative and seeks a Performance Marketing Manager to own digital campaigns focused on programmatic display across the US, Canada, and Mexico. You will drive subscriber growth with a high execution bar and partner with creative, channel owners, and central teams to hit acquisition goals.

The role requires hands-on optimization, testing, and scale of cross-functional programs, including experience with online media channels and data-driven decision making.

Qualifications

• 3+ years of professional non-internship marketing experience.
• 3+ years of developing and managing marketing or channel programs experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience building, executing and scaling cross-functional marketing programs.
• Experience in online marketing channels such as social media marketing, display advertising, and search engine marketing.

Responsibilities

• Execute end-to-end Leo acquisition marketing campaigns in digital performance channels, with a focus on programmatic display.
• Optimize against key channel engagement and business KPIs including share of voice, click through rates, conversion, and cost per acquisition.
• Test and learn messaging, creative, and segmentation strategies to improve channel results.
• Establish mechanisms that set a high bar for campaign delivery across creative execution, campaign building, and QA.

Skills

Programmatic display

Data-driven marketing

Campaign optimization

Digital marketing channels

Tools

Excel

Tableau

SQL

Job description

Amazon Leo is building a broadband initiative and seeks a Performance Marketing Manager to own digital campaigns focused on programmatic display across the US, Canada, and Mexico. You will drive subscriber growth with a high execution bar and partner with creative, channel owners, and central teams to hit acquisition goals.

The role requires hands-on optimization, testing, and scale of cross-functional programs, including experience with online media channels and data-driven decision making.