Growth-Driven Performance Marketing Lead for Subscriptions

Amazon Inc.; Bellevue (WA); On-site; USD 120,000 - 162,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Parental leave

RSUs

Job summary

Amazon Leo is seeking a Performance Marketing Manager to own digital campaigns across the US, Canada, and Mexico. You will drive subscriber acquisition through Amazon.com and email, executing end-to-end Leo campaigns with a strong execution bar.

You will collaborate with creative teams, channel owners, and central Amazon teams to hit subscriber goals, using data to optimize performance and test new messaging and segmentation strategies in a fast-paced environment.

Qualifications

• 3+ years of professional non-internship marketing experience.
• Experience managing teams.
• Experience using data and metrics to drive improvements.

Responsibilities

• Execute end-to-end Leo acquisition marketing campaigns in Amazon owned and operated channels.
• This role is responsible for campaign execution and optimization to acquire subscribers through digital marketing channels including Amazon.com and email.
• Optimize against key channel engagement and business KPIs including share of voice, click through rates, conversion, and cost per acquisition.
• Test and learn messaging, creative, and segmentation strategies to improve channel results.
• Establish mechanisms that set a high bar for campaign delivery across creative execution, campaign building, and QA.
• Partner with central Amazon marketing channel and retail event teams to build Leo marketing plans.

Skills

Marketing strategy

Team leadership

Data-driven decision making

Online marketing

Excel

Tableau

SQL

Tools

Excel

Tableau

SQL

Job description

Amazon Leo is seeking a Performance Marketing Manager to own digital campaigns across the US, Canada, and Mexico. You will drive subscriber acquisition through Amazon.com and email, executing end-to-end Leo campaigns with a strong execution bar.

You will collaborate with creative teams, channel owners, and central Amazon teams to hit subscriber goals, using data to optimize performance and test new messaging and segmentation strategies in a fast-paced environment.