Lifecycle Marketing Automation Lead

C2 Educational Systems; Johns Creek (GA); On-site; USD 110,000 - 125,000; Full time

Job summary

C2 Educational Systems in Johns Creek, GA is seeking a seasoned lifecycle marketer to own end-to-end customer journeys. The role focuses on email/SMS journeys, automation workflows, and CRM governance within Salesforce Marketing Cloud, collaborating across marketing ops, performance media, and field teams.

Ideal candidates have 5+ years in lifecycle marketing, strong data analytics, and hands-on SFMC experience.

Qualifications

• Five or more years of progressive lifecycle marketing, CRM and marketing automation experience with hands-on email/SMS journeys.
• Demonstrated ability to measure impact on conversion, engagement and retention.
• Analytical judgment and ability to translate data into action.
• Systems orientation and cross-functional collaboration.
• Fluency with SFMC, web analytics, and testing platforms; interest in automation and workflows.

Responsibilities

• Design and optimize lifecycle strategies for prospects, families and renewals across channels.
• Build automated nurture, onboarding, engagement, retention and re-engagement journeys.
• Own marketing campaign operations from intake to post-campaign analysis.
• Manage marketing automation and CRM configurations, permissions and integrations.
• Develop dashboards for funnel metrics and propagate actionable insights.

Skills

SFMC

Lifecycle marketing

CRM management

Marketing automation

Analytics

Education

Bachelor's degree

Tools

Salesforce Marketing Cloud

CRM systems

Job description

C2 Educational Systems in Johns Creek, GA is seeking a seasoned lifecycle marketer to own end-to-end customer journeys. The role focuses on email/SMS journeys, automation workflows, and CRM governance within Salesforce Marketing Cloud, collaborating across marketing ops, performance media, and field teams.

Ideal candidates have 5+ years in lifecycle marketing, strong data analytics, and hands-on SFMC experience.