Lifecycle Marketing Manager — Rider & Driver Loyalty

Atoms; Dallas (TX); In loco; USD 90.000 - 110.000; Tempo pieno

Vantaggi offerti da questo lavoro

Medical, Dental & Vision Insurance

401(k) with company match

Equity

Sick Time and Paid Holidays

Unlimited PTO

Descrizione del lavoro

Atoms in Dallas is seeking a Lifecycle Marketing Manager to own the strategy and execution of lifecycle communications across Atom's core audiences: riders and drivers. This is a hands-on, high-impact role that sits at the intersection of marketing, operations, recruiting, and data.

This role builds and optimizes engagement programs that turn first-time riders into loyal customers, move driver candidates from application to first shift, and keep our employee drivers informed, engaged, and

Competenze

• 5–7 years of experience in lifecycle, CRM, or retention marketing.
• Experience in a fast-paced environment.
• Proven experience building and optimizing automated email, push, SMS, and in-app programs at scale.
• Hands-on experience with a CRM or marketing automation platform—Braze strongly preferred.
• Experience with segmentation, personalization, and A/B testing, using data to drive decisions.
• Strong writing skills with an eye for clear, concise, on-brand messaging.
• Proven track record of testing, iterating, and improving processes quickly.
• Strong cross-functional collaboration skills and bias for action.

Mansioni

• Own lifecycle marketing strategy across riders and drivers from first touch through long-term retention.
• Build, launch, and manage automated email, SMS, in-app, and push journeys in Braze, including onboarding, activation, engagement, win-back, and retention programs.
• Partner with Recruiting to build candidate journeys that move driver applicants from application to first shift.
• Own the driver communications that keep our drivers informed, engaged, and recognized.
• Work cross-functionally throughout the organization, including with Operations and Training to ensure our communications meet the needs of the business.
• Develop rider lifecycle programs that encourage first rides, repeat usage, and membership engagement.

Conoscenze

Lifecycle marketing

CRM

Retention marketing

Email marketing

SMS marketing

Braze

Data-driven decisions

Strumenti

Braze

Descrizione del lavoro

Atoms in Dallas is seeking a Lifecycle Marketing Manager to own the strategy and execution of lifecycle communications across Atom's core audiences: riders and drivers. This is a hands-on, high-impact role that sits at the intersection of marketing, operations, recruiting, and data.

This role builds and optimizes engagement programs that turn first-time riders into loyal customers, move driver candidates from application to first shift, and keep our employee drivers informed, engaged, and