Lifecycle Marketing Lead: Rider & Driver Engagement

ATOMS Careers page; Dallas (TX); In loco; USD 90.000 - 110.000; Tempo pieno

Vantaggi offerti da questo lavoro

Medical insurance

Dental insurance

Vision insurance

Disability insurance

Life insurance

401(k)

Equity

Sick time

Unlimited time off

Paid holidays

Descrizione del lavoro

Atoms is seeking a Lifecycle Marketing Manager to own lifecycle communications across riders and drivers. This hands-on role sits at the intersection of marketing, operations, recruiting, and data, building programs that convert first-time riders into loyal customers and move driver applicants from application to first shift.

The ideal candidate is a strategic, hands-on builder with a track record of driving measurable results through lifecycle marketing, data-driven segmentation, A/B testing,

Competenze

• 5–7 years of lifecycle, CRM, or retention marketing experience.
• Experience building and optimizing automated programs at scale.
• Hands-on Braze experience and data-driven decision making.
• Strong writing and end-to-end journey thinking.
• Cross-functional collaboration across Marketing, Ops and Recruiting.

Mansioni

• Own lifecycle marketing strategy across riders and drivers from first touch through long-term retention.
• Build, launch, and manage automated email, SMS, in-app, and push journeys in Braze, including onboarding, activation, engagement, win-back, and retention programs.
• Partner with Recruiting to build candidate journeys from application to first shift.
• Own driver communications to keep drivers informed, engaged, and recognized.
• Work cross-functionally with Operations and Training to align communications with business needs.
• Develop rider lifecycle programs to encourage first rides, repeat usage, and membership engagement.
• Shape and execute loyalty and rewards programming, including the Driver Milestone Program.
• Build segmentation and personalization strategies using data, collaborating with Engineering on data initiatives.
• Design and run A/B tests on messaging, timing, channels, and offers; translate results into actionable recommendations.
• Track and report lifecycle performance metrics like engagement, conversion, and retention.
• Maintain Braze best practices, data quality, deliverability, and messaging cadence.

Conoscenze

Lifecycle marketing

CRM/Retention

Braze

Segmentation

Personalization

A/B testing

Strong writing

Cross-functional

Fast-paced env

Strumenti

Braze

CRM platform

Descrizione del lavoro

Atoms is seeking a Lifecycle Marketing Manager to own lifecycle communications across riders and drivers. This hands-on role sits at the intersection of marketing, operations, recruiting, and data, building programs that convert first-time riders into loyal customers and move driver applicants from application to first shift.

The ideal candidate is a strategic, hands-on builder with a track record of driving measurable results through lifecycle marketing, data-driven segmentation, A/B testing,