Brand Director: Growth, Loyalty & Campaigns

ATOMS Careers page; Dallas (TX); On-site; USD 140,000 - 180,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k)

Equity

Paid holidays / sick time

Job summary

Atoms is seeking a Director of Brand in Dallas to lead brand strategy across marketing, creative production, operations and partnerships. This role drives lifecycle and communications, loyalty programs, and external campaigns, reporting to the Chief Experience Officer.

Ideal candidates will combine strategic rigor with hands-on execution, scale systems, manage budgets, and collaborate across functions to deliver exceptional experiences for drivers and customers.

Qualifications

• 8+ years of experience with 3+ years in a leadership role.
• Experience owning and managing a CRM platform; Braze is a plus.
• Experience building lifecycle automations and segmentation.
• Proven ability to lead and develop a creative team.
• Strong strategic and analytical skills with budget ownership.
• Bias for action; tests and iterates quickly.
• Excellent cross-functional communication across markets.
• Highly organized with multiple competing priorities.

Responsibilities

• Own end-to-end management of the Atoms brand across employer branding and customer channels
• Build and execute internal driver campaigns and 360 communications plans
• Serve as the connection between operations, recruiting, tech, and marketing
• Use data to drive decisions to solve operational problems via brand and communications
• Improve lifecycle communication strategy to engage drivers and customers
• Manage and improve loyalty programs including the Driver Milestone Program
• Lead external brand campaign strategy to support customer acquisition
• Translate metrics and market trends into actionable brand strategies
• Lead the brand team managing rider acquisition via partnerships, events, social media
• Champion the Atoms brand to maintain consistent voice and identity

Skills

Brand leadership

CRM management

Data-driven marketing

Team development

Strategic thinking

Budget management

Cross-functional

Organizational skills

Tools

Braze

Job description

Atoms is seeking a Director of Brand in Dallas to lead brand strategy across marketing, creative production, operations and partnerships. This role drives lifecycle and communications, loyalty programs, and external campaigns, reporting to the Chief Experience Officer.

Ideal candidates will combine strategic rigor with hands-on execution, scale systems, manage budgets, and collaborate across functions to deliver exceptional experiences for drivers and customers.