Lifecycle Marketing Manager: Retention & Growth

Pensacola Christian College; Brent (FL); Sur place; USD 65 000 - 100 000; Plein temps

Résumé du poste

Pensacola Christian College seeks an Abeka Lifecycle Marketing Manager to guide strategy, execution, and optimization of lifecycle campaigns for Abeka Learning at Home Solutions, including Abeka Academy and related products.

The role focuses on engaging prospects and customers across all stages of the journey, from awareness to advocacy, using data-driven marketing, personalized content, and multi-channel automation.

Qualifications

• Bachelor’s degree required; 2+ years in lifecycle marketing or related field.
• Experience designing multi-channel campaigns and optimizing customer journeys.
• Ability to analyze data and translate insights into actions.

Responsabilités

• Develop and manage lifecycle marketing strategies from awareness to advocacy.
• Create segmented, personalized campaigns across channels and programs.
• Track retention metrics and drive improvements to customer lifetime value.

Connaissances

Lifecycle Marketing

Marketing Automation Platforms

CRM

Data-Driven Decision Making

Communication

Formation

Bachelor’s Degree

Outils

CRM System

Description du poste

Pensacola Christian College seeks an Abeka Lifecycle Marketing Manager to guide strategy, execution, and optimization of lifecycle campaigns for Abeka Learning at Home Solutions, including Abeka Academy and related products.

The role focuses on engaging prospects and customers across all stages of the journey, from awareness to advocacy, using data-driven marketing, personalized content, and multi-channel automation.