Abeka Lifecycle Marketing Manager

Pcci; Pensacola (FL); On-site; USD 70,000 - 90,000; Full time

Job summary

An educational institution in Pensacola, Florida, is seeking a Lifecycle Marketing Manager. The role involves guiding marketing strategies to enhance customer engagement and retention across all stages of the customer journey. Ideal candidates will have a Bachelor's degree and over two years of lifecycle marketing experience. The position emphasizes data-driven marketing strategies and personal communication. Ideal candidates should align with the institution's biblical values and mission.

Qualifications

• 2+ years in lifecycle marketing experience required.
• Ideal candidates should possess strong multitasking and interpersonal skills.
• Ability to analyze customer journey and optimize retention strategies.

Responsibilities

• Develop and implement lifecycle marketing strategies focused on customer retention.
• Map and analyze customer journey for improved satisfaction and engagement.
• Track, measure, and report on retention metrics and campaign effectiveness.

Skills

Communication

Customer Lifetime Value

Customer Relationship Management (CRM) System

Data-Driven Decision Making

Marketing Automation Platforms

Problem Solving

Education

Bachelor's Degree

Job description

Abeka Lifecycle Marketing Manager page is loaded## Abeka Lifecycle Marketing Managerlocations: Abeka Buildingtime type: Full timeposted on: Posted 3 Days Agojob requisition id: R0001919## **Dedicated to Excellence, Committed to Service**Abeka Lifecycle Marketing ManagerThe Lifecycle Marketing Manager will guide the strategy, execution, and optimization of customer lifecycle marketing initiatives for Abeka Learning at Home Solutions, including Abeka Academy and related products, services, and resources. This role focuses on engaging prospective, new, and existing customers across all stages of the journey from awareness and acquisition through retention, loyalty, and advocacy. Responsibilities include developing and managing lifecycle campaigns across multiple channels, improving customer experience, and increasing lifetime value through data-driven marketing strategies. This role will develop, deliver, and support initiatives that drive sustained growth of the Abeka brand through personalized communication, automation, and strategic content.**Retention Strategy and Lifecycle Planning**Develop, coordinate, and implement lifecycle marketing strategies focused on customer retention, engagement, and long-term loyalty. Define and manage post-purchase customer journey stages including onboarding, engagement, renewal, and reactivation. Align lifecycle initiatives with business goals, budgets, and timelines while reinforcing the value and continued use of Abeka products and services.**Customer Experience and Journey Optimization**Map and analyze the customer journey to identify opportunities to improve satisfaction, engagement, and retention. Create and manage targeted campaigns and automated workflows that nurture customers throughout their lifecycle. Ensure consistent, personalized communication across channels to strengthen relationships and enhance the overall customer experience.**Data Analytics and Retention Performance Reporting**Track, measure, and report on retention-focused metrics such as engagement, churn, renewal rates, and customer lifetime value. Utilize analytics tools to evaluate campaign effectiveness and identify trends impacting retention. Conduct testing and optimization efforts to improve messaging, timing, and channel performance, and provide actionable recommendations for continuous improvement.**Segmentation, Personalization, and Communication**Develop and maintain audience segmentation strategies based on behavior, usage, and engagement data to support retention efforts. Implement personalized messaging and content that reinforces product value and encourages continued engagement. Collaborate with internal teams to ensure alignment of messaging, provide regular updates on lifecycle initiatives, and support organizational awareness of customer retention strategies.FLSA Status - Professional (Exempt)**Education Required**Bachelor's Degree**Work Experience Required**2+ years in lifecycle marketing**Physical Requirements and Skills**Communication, Customer Lifetime Value, Customer Relationship Management (CRM) System, Customer Service, Data-Driven Decision Making, Deadline Management, Interpersonal Relationships, Lifecycle Marketing, Marketing Automation Platforms, Market Trend Analysis, Multitasking, Problem Solving, Professional Writing*Ideal candidates must be born-again Christians and must be dedicated to training young people for serving God; and must desire to educate students based on biblical values and be committed to excellence as a Christian educator who glorifies Christ as the source of all wisdom and knowledge. Applicants must agree with Pensacola Christian College’s Mission, Purpose & Objectives, Doctrinal Position, Philosophy of Education, and Faculty & Staff Commitments. We reserve the right to fill this role at a higher/lower grade level based on ministry needs. An assessment may be required to be considered for this position.*We are looking for qualified individuals who are “Dedicated to Excellence, Committed to Service”. Employee Services hires for , , and , all of which are experiencing tremendous growth.Our ministry began in 1954 when Pensacola Christian Academy opened with just 35 students. Since then, the Lord has blessed us in many ways. From its inception, we have been **dedicated to excellence** as a Christian educational institution that glorifies Christ and is dedicated to training young people to serve God. We are also **committed to service** as we reflect the name of Christ to the students whom we minister to daily and to families around the world.