Lifecycle Marketing Manager — Retail CRM & Personalization

BoF Careers; San Francisco (CA); On-site; USD 119,000 - 155,000; Full time

Benefits offered by this job

Merchandise discount

Paid time off

Volunteer hours

401(k) matching

Employee stock purchase plan

Medical/dental/vision insurance

Job summary

Banana Republic is seeking a dynamic Manager to lead the CRM retention programs across Email, SMS, and Push. You will own lifecycle strategy, partner with analytics and CRM teams, and drive personalized customer journeys throughout the lifecycle.

The role focuses on delivering value through data‑driven decisions and cross‑channel coordination. You will own performance reporting, run tests, and scale successful programs while ensuring timely communication with senior leadership.

Qualifications

• Bachelor's degree required.
• 5+ years in lifecycle, CRM, or retention marketing, preferably in retail or e‑commerce.
• Hands‑on experience owning triggered or lifecycle programs in an email service provider or marketing automation platform, plus SMS and Push for retail.
• Strong analytical skills, including advanced Excel; SQL and Adobe Analytics are a plus.
• Clear written and verbal communication; ability to simplify complex results for senior audiences.

Responsibilities

• Own the lifecycle roadmap and portfolio across Email, SMS and Push for Banana Republic brands.
• Prioritize high‑value customer moments and decide what to build, scale, fix, or stop.
• Ensure cross‑channel coherence; programs work together across channels.
• Diagnose performance with program‑level reporting and explain what happened and why.
• Lead test‑and‑learn agenda tied to strategic questions and scale or stop based on results.
• Collaborate with analytics and CRM partners to deepen personalization where it adds value.
• Manage end‑to‑end builds and QA with cross‑functional teams and external partners.

Skills

Lifecycle marketing

CRM

Data analysis

Cross-functional collaboration

Email/SMS/Push programs

Education

Bachelor's degree

Tools

SQL

Adobe Analytics

Job description

Banana Republic is seeking a dynamic Manager to lead the CRM retention programs across Email, SMS, and Push. You will own lifecycle strategy, partner with analytics and CRM teams, and drive personalized customer journeys throughout the lifecycle.

The role focuses on delivering value through data‑driven decisions and cross‑channel coordination. You will own performance reporting, run tests, and scale successful programs while ensuring timely communication with senior leadership.