Lifecycle Marketing Lead, CRM & Retention

The Gap, Inc.; San Francisco (CA); On-site; USD 110,000 - 160,000; Full time

Job summary

Banana Republic, a brand within The Gap, Inc., seeks a dynamic Manager to lead lifecycle, CRM, and retention marketing initiatives. You will own cross-channel programs, drive performance insights, and run data-driven tests to optimize engagement and long-term value.

Collaboration with analytics, production, and vendor teams is essential to deliver personalized communications. Ideal candidates bring 5+ years in lifecycle or retention marketing in retail/e-commerce, strong analytical skills, and

Qualifications

• Bachelor's degree required.
• 5+ years in lifecycle, CRM, or retention marketing, preferably in retail or e-commerce.
• Hands-on experience owning triggered or lifecycle programs in an email service provider or marketing automation platform, as well as SMS and Push platforms for retail.
• Strong analytical skills, including advanced Excel and comfort working with large datasets. SQL and Adobe Analytics are a plus.
• Working knowledge of test design and incrementality, and the judgment to separate correlation from causation.

Responsibilities

• Own the lifecycle roadmap across Email, SMS, and Push with programs for BR Specialty and BR Factory.
• Diagnose program performance and translate results into actionable business implications for leadership.
• Lead test-and-learn initiatives tied to strategic questions and scale or adjust based on results.
• Move toward customer-level contact strategy and tailor communications when customers qualify for multiple messages.
• Coordinate end-to-end program builds, launches, QA, and timelines with cross-functional partners.

Skills

Lifecycle marketing

CRM

Retention marketing

Data analysis

Communication

Cross-functional collaboration

Education

Bachelor's degree

Tools

SQL

Adobe Analytics

Excel

Job description

Banana Republic, a brand within The Gap, Inc., seeks a dynamic Manager to lead lifecycle, CRM, and retention marketing initiatives. You will own cross-channel programs, drive performance insights, and run data-driven tests to optimize engagement and long-term value.

Collaboration with analytics, production, and vendor teams is essential to deliver personalized communications. Ideal candidates bring 5+ years in lifecycle or retention marketing in retail/e-commerce, strong analytical skills, and