Lifecycle Marketing Manager — CRM & Retention

Banana Republic; San Francisco (CA); On-site; USD 119,000 - 155,000; Full time

Benefits offered by this job

Merchandise discount

Paid time off

Volunteer hours

401(k) plan

Stock purchase plan

Medical insurance

Job summary

Banana Republic is seeking a data‑driven Manager to lead CRM retention marketing initiatives. You will own lifecycle programs across Email, SMS, and Push, drive performance storytelling, and shape customer‑level contact strategies.

The role demands analytical rigor, cross‑team collaboration, and a bias toward action to maximize long‑term customer value. You will partner with Analytics, Digital Production, and Brand teams to design and execute end‑to‑end campaigns, including direct mail retention

Qualifications

• Bachelor's degree required.
• 5+ years in lifecycle, CRM, or retention marketing in retail or e‑commerce.
• Hands-on experience owning triggered or lifecycle programs in email service providers, plus SMS/Push for retail.

Responsibilities

• Own lifecycle program portfolio across Email, SMS, and Push for BR brands.
• Diagnose performance and translate results into business implications for leadership.
• Lead test and learn agendas to quantify incremental impact and scale successful programs.
• Direct Mail (Retention) end-to-end management including audience selection and measuring ROI.

Skills

Lifecycle marketing

CRM

Retention marketing

Email/SMS/Push platforms

Analytical skills

Education

Bachelor's degree

Tools

SQL

Adobe Analytics

Job description

Banana Republic is seeking a data‑driven Manager to lead CRM retention marketing initiatives. You will own lifecycle programs across Email, SMS, and Push, drive performance storytelling, and shape customer‑level contact strategies.

The role demands analytical rigor, cross‑team collaboration, and a bias toward action to maximize long‑term customer value. You will partner with Analytics, Digital Production, and Brand teams to design and execute end‑to‑end campaigns, including direct mail retention