Manager, Email & Lifecycle Marketing

kate spade new york; New York (NY); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k)

Paid paternity and maternity leave

Commuter benefits

Disability insurance

Tuition assistance

Job summary

kate spade new york is seeking a Lifecycle Execution Manager to lead the execution of email and SMS marketing programs. This role involves managing campaigns, ensuring accuracy, and optimizing processes for great quality in customer communications.

The ideal candidate has over 5 years of experience managing media campaigns and a strong foundation in data-driven methodologies. The position offers comprehensive benefits, including health insurance and tuition assistance.

Qualifications

• 5+ years of relevant experience building media campaigns with a multi-million-dollar annual budget.
• Experience within retail or luxury is a plus.
• Strong foundation in testing and measurement methodologies.

Responsibilities

• Manage end-to-end execution of email and SMS campaigns and triggered programs.
• Ensure accuracy and on-time delivery across all sends.
• Lead briefing process to ensure alignment with lifecycle and marketing strategies.

Skills

Team leadership

Project management

Data-driven decision making

A/B testing

Cross-functional collaboration

Education

Bachelor’s Degree

Tools

Cordial (ESP platform)

Job description

bJob Title

Manager, Lifecycle Execution

bPrimary Purpose

The Lifecycle Execution Manager leads the execution of email and SMS marketing programs, ensuring campaigns and triggered journeys are delivered with excellence, accuracy, and efficiency. This role translates lifecycle strategy and marketing briefs into high‑quality customer communications, while leading a team and establishing best‑in‑class executional processes.

bResponsibilities

• Manage end‑to‑end execution of email and SMS campaigns and triggered programs.
• Ensure accuracy, QA, and on‑time delivery across all sends.
• Coordinate cross‑functional workflows and external partners.
• Lead briefing process and ensure alignment with lifecycle and marketing strategies.
• Establish and maintain execution standards and SLAs.
• Optimize processes to improve speed, efficiency, and quality.
• Lead the development of lifecycle creative briefs, ensuring alignment with brand voice, audience insights, platform best practices, and campaign objectives.
• Partner with creative, marketing, and channel teams to produce compelling assets tailored for segments.
• Ensure consistency in messaging and visual identity across all channels and touchpoints.
• Facilitate creative reviews and feedback loops to optimize asset performance and storytelling.
• Manage and develop a team of execution specialists.
• Provide coaching and build platform and lifecycle capabilities.
• Prioritize workload and manage resourcing.
• Lead weekly post‑campaign reporting and insights.
• Identify optimization opportunities and testing hypotheses.
• Partner with analytics and strategy teams to improve performance.

bQualifications

• Bachelor’s Degree required.
• 5+ years of relevant experience building media campaigns with a multi‑million‑dollar annual budget.
• Experience within retail or luxury an plus.
• Hands‑on experience with ESP platforms (Cordial preferred).
• Strong foundation in testing and measurement methodologies, including A/B testing, with a data‑driven mindset to inform decisions.
• Strategic thinker and creative problem solver, able to synthesize insights and formulate clear conclusions.
• Excellent communication, presentation, and cross‑functional collaboration skills.
• Highly organized with strong project management capabilities; able to manage multiple priorities and complex workflows efficiently.
• Proven ability to execute strategy with precision, delivering high‑quality campaign output and managing high‑volume calendars.
• Advanced analytical skills, including ability to triangulate across datasets to drive measurable impact.
• Leadership experience with a track record of mentoring, coaching, and developing high‑performing teams.

bBenefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k)
• Paid paternity and maternity leave
• Commuter benefits
• Disability insurance
• Tuition assistance

bEEO Statement

Kate Spade is an equal opportunity and affirmative action employer. All employment decisions are based on qualifications as they relate to the requirements of the position under consideration and are made without regard to age, sex, sexual orientation, gender identity, race, color, creed, religion, ethnicity, national origin, citizenship, disability, marital status, military status, pregnancy, or any other legally‑recognized protected basis prohibited by applicable law.

Americans With Disabilities Act (ADA): Tapestry, Inc. will provide reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1‑855‑566‑9264 or [e-mail].