Lifecycle Marketing Associate - Email & SMS

Tapestry (Coach/Kate Spade); New York (NY); On-site; USD 55,000 - 65,000; Full time

Job summary

Kate Spade New York is seeking an Associate, Lifecycle Execution to own end-to-end email and SMS campaigns for the Outlet line of business. You will translate audience strategy into campaigns, work with marketing and merchandising, and ensure timely, accurate sends across Cordial.

Your role requires 3+ years in email/SMS marketing, strong cross-functional communication, and a solid QA discipline. You will monitor performance, manage multiple campaigns, and collaborate with internal partners to

Qualifications

• 3+ years of experience in email and/or SMS marketing with hands‑on briefing & project management.
• Strong cross‑functional communication and stakeholder coordination skills.
• Ability to read & apply audience insights to content decisions.
• Strong QA discipline and attention to detail.
• Comfortable managing multiple active campaigns simultaneously in a fast‑paced environment.

Responsibilities

• Receive the lifecycle design brief and marketing brief, interpret audience signals and content direction, and develop the creative and content brief for Merge.
• Coordinate cross-functional review with buying, marketing, and creative to move campaigns from brief to final approved execution.
• Own triggered programs for their line of business: develop triggered content briefs, coordinate Merge builds, monitor triggered program health, and amplify anomalies.
• Review Merge builds against brief and QA sends in Cordial for accuracy, links, audience targeting, and rendering across devices.
• Handle straightforward Cordial content block updates, subject line edits, and basic audience logic independently within trained scope.
• Own weekly post-send reads for their LOB, surfacing content and creative performance signals to the Manager or Director.
• Move work from brief to deployment in partnership with internal stakeholders and external partners (Merge).

Skills

Email marketing

SMS marketing

Project management

Cross-functional communication

QA discipline

Tools

Cordial

Merge

Job description

Kate Spade New York is seeking an Associate, Lifecycle Execution to own end-to-end email and SMS campaigns for the Outlet line of business. You will translate audience strategy into campaigns, work with marketing and merchandising, and ensure timely, accurate sends across Cordial.

Your role requires 3+ years in email/SMS marketing, strong cross-functional communication, and a solid QA discipline. You will monitor performance, manage multiple campaigns, and collaborate with internal partners to