Lifecycle Marketing Manager - Email & In-App Campaigns

Hasbro, Inc.

Renton (WA)

Hybrid

USD 55,104 - 82,656

Full time

14 days+

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Benefits offered by this job

Medical

Vision

Health savings accounts

Employee assistance program

Paid Sick Leave

Paid Time Off and Holiday Pay

Time Off to Recharge

Financial Well‑being

Life & Family Support

Volunteer and Community Initiatives

Learning & Development

Job summary

Hasbro, Inc. is seeking a meticulous Associate Lifecycle Marketing Manager for a 12-month contract in Renton, WA. You will build and optimize lifecycle campaigns across email and in-app messages, leveraging CRM platforms to boost onboarding, retention, and engagement.

You’ll collaborate with cross-functional teams, analyze performance, and run A/B tests to continuously improve results in a fast-paced environment. A passion for games or the games industry is a plus.

Qualifications

Hands-on experience building and launching email and/or in-app messaging campaigns in a marketing automation/CRM platform.
Strong attention to detail and accuracy.
Data-driven with basic segmentation, performance analysis, and reporting.
Clear written and verbal communication; able to collaborate across teams.
2–5 years of experience in lifecycle marketing, CRM, or related role.

Responsibilities

Build, QA, and deploy email and app messaging campaigns from brief through execution.
Develop and maintain automated lifecycle workflows (onboarding, re-engagement, retention).
Segment audiences and tailor messaging using player behavior and product data.
Collaborate with Product Marketing, Creative, BI to align campaigns with goals.
Monitor metrics and surface insights and recommendations.
Run A/B tests on subject lines, content, timing, and segmentation; contribute to weekly reports.
Maintain list health, suppression logic, and compliance across channels.