Lifecycle Marketing Manager — SF-Based, Equity

Bobyard; San Francisco (CA); On-site; USD 120,000 - 150,000; Full time

Benefits offered by this job

Equity (4-year vest)

Bonus tied to targets

Collaborative marketing team

Job summary

Bobyard is seeking a Lifecycle Marketing Manager to own end-to-end lifecycle strategy for converting demand into ARR. You will map user journeys across email, in-app, and education collateral, and drive campaigns that accelerate activation and expansion.

The role is SF-based, full-time, in-person (4 days/week). You will partner with Product, Engineering, Sales, and RevOps to orchestrate marketing automation with HubSpot and measure impact through cohort analysis and A/B tests.

Qualifications

• 4+ years of experience managing outbound lifecycle marketing with revenue metrics you personally owned and can talk through in detail.
• Proven ability architecting and scaling lifecycle initiatives from strategy through rollout.
• Hands-on fluency in marketing automation platforms (HubSpot) spanning nurture logic, QA, and dynamic content.
• Data-driven mindset using cohort tracking, funnel diagnostics, and A/B testing to measure incremental revenue impact over vanity engagement.
• Experienced quarterbacking cross-functional efforts alongside Product, Engineering, Sales, and RevOps to keep execution aligned.

Responsibilities

• Own end-to-end lifecycle strategy and execution spanning lead conversion, user activation, retention, win-backs, and account expansion.
• Track funnel performance, run channel experiments, and turn data into optimization decisions to drive activation, adoptions, and pipeline.
• Plan and collaborate on integrated campaigns across email, paid, content, events, and in-app channels.
• Design onboarding and lifecycle sequences that accelerate speed-to-value, feature adoption, and expansion ARR.
• Partner with GTM Engineering on lead routing, attribution accuracy, and marketing automation stack performance.
• Maintain sender reputation, consent standards, and contact frequency capping alongside operations and legal.

Skills

Lifecycle marketing

Marketing automation

Data-driven analytics

Cross-functional collaboration

A/B testing

Tools

HubSpot

Job description

Bobyard is seeking a Lifecycle Marketing Manager to own end-to-end lifecycle strategy for converting demand into ARR. You will map user journeys across email, in-app, and education collateral, and drive campaigns that accelerate activation and expansion.

The role is SF-based, full-time, in-person (4 days/week). You will partner with Product, Engineering, Sales, and RevOps to orchestrate marketing automation with HubSpot and measure impact through cohort analysis and A/B tests.