Lifecycle Marketing Manager — Email & Campaigns Leader

Tapestry, Inc.; United States; On-site; USD 95,000 - 115,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k)

Parental leave

Commuter benefits

Disability insurance

Tuition assistance

Job summary

Kate Spade New York is seeking a Manager of Email & Lifecycle Marketing to translate lifecycle strategy into high-quality customer communications while leading a team and establishing best-in-class executional processes.

You will oversee end-to-end email and SMS campaigns, ensure QA and on-time delivery, and coordinate cross-functional workflows with partners. The role requires a strong blend of creative briefing, analytics, and leadership across high-volume calendars.

Qualifications

• Bachelor’s Degree required.
• 5+ years of relevant experience building media campaigns with a multi-million-dollar annual budget.
• Hands-on experience with ESP platforms (Cordial preferred).
• Experience within retail or luxury a plus.

Responsibilities

• Manage end-to-end execution of email and SMS campaigns and triggered programs.
• Lead briefing process and ensure alignment with lifecycle and marketing strategies; maintain SLAs.
• Lead the development of lifecycle creative briefs aligned with brand voice and objectives.
• Manage and develop a team of execution specialists and coach platform capabilities.
• Lead weekly post-campaign reporting and identify optimization opportunities.

Skills

Email marketing

Campaign management

Team leadership

Analytics & reporting

Education

Bachelor's Degree

Tools

Cordial ESP

Job description

Kate Spade New York is seeking a Manager of Email & Lifecycle Marketing to translate lifecycle strategy into high-quality customer communications while leading a team and establishing best-in-class executional processes.

You will oversee end-to-end email and SMS campaigns, ensure QA and on-time delivery, and coordinate cross-functional workflows with partners. The role requires a strong blend of creative briefing, analytics, and leadership across high-volume calendars.