Brand Communications Manager: Influencer & PR

kate spade new york; New York (NY); Presencial; USD 65.000 - 90.000; Jornada completa

Descripción de la vacante

Kate Spade New York is seeking an Associate Manager, Communications to support media relations, influencer partnerships and events. This role reports to Senior Manager, PR and Senior Manager, Influencer, helping shape cultural conversations and brand buzz across fashion audiences.

You will craft press materials, manage VIP/influencer calendars, coordinate sample and gifting programs, and track coverage with global teams.

Formación

• College degree; 3–5 years of relevant work experience in Communications, PR or Marketing (in-house and/or agency).
• Sharp instinct for evolving fashion, social & digital landscape.
• Strong written and verbal communication and cross-team collaboration.

Responsabilidades

• Support external PR agencies in day-to-day activities ranging from sample requests, image requests, credit requests, copy requests, and more.
• Manage and communicate PR sample calendar needs and priorities with cross-functional teams.
• Lead seasonal sample ordering for Domestic PR and VIP, and collect/track seasonal sample orders from Global teams.
• General upkeep and organization of the Communications team product samples and sample inventory/life cycle.
• Oversee all gifting initiatives for Communications initiatives (inventory of product, allocation, packaging, partnership with cross-functional & agency partners).
• Liaise with Global Marketing & PR teams to gather press clips (create, file, maintaining archives).
• Maintain global VIP records and archives.
• Lead all global reporting requirements (weekly recaps, quarterly reports, project specific recaps, etc.), working with global teams to track press wins and meet reporting related deadlines.
• Implement product gifting, sample pulling, shipping, and tracking with influencers and content creators.
• Run analysis and make recommendations on creators and be able to source benchmarking.

Conocimientos

Strong written & verbal communication

Cross-functional collaboration

Attention to detail

Organization

Creative thinking

Educación

College degree; 3-5 years of relevant work experience in Communications, PR or Marketing

Herramientas

Launchmetrics

Traackr

Sprinklr

Descripción del empleo

Kate Spade New York is seeking an Associate Manager, Communications to support media relations, influencer partnerships and events. This role reports to Senior Manager, PR and Senior Manager, Influencer, helping shape cultural conversations and brand buzz across fashion audiences.

You will craft press materials, manage VIP/influencer calendars, coordinate sample and gifting programs, and track coverage with global teams.