Lifecycle Marketing Architect: HubSpot & CRM

European Wax Center, Inc.; Plano (TX); Hybrid; USD 85,000 - 115,000; Full time

Benefits offered by this job

Health insurance

401(k) plan

PTO

Hybrid work schedule

Professional development stipend

Employee perks

Job summary

European Wax Center, Inc. seeks a CRM & Lifecycle Marketing Manager to own guest journeys from first visit to habitual visits. You will design journeys using email, SMS, app push, direct mail and calls, partnering with data, IT and product to secure data and capabilities.

The goal is more visits, shorter gaps, and longer customer lifetime value. You will build always-on lifecycle programs, translate analysis into strategy, and lead testing across channels, with a bias toward incremental

Qualifications

• 5-7 years in lifecycle, CRM, or retention marketing, with the majority at B2C brands.
• Hands-on HubSpot experience; administrator or architect-level fluency preferred.
• Demonstrated ownership of a multi-channel lifecycle program (email, SMS, app push, direct mail, outbound).
• Advanced Excel mastery; working proficiency in data viz tools (Tableau/Looker/Power BI).
• Experience designing data-driven segmentation and performing A/B testing.

Responsibilities

• Own the guest journey end-to-end and design always-on lifecycle journeys in HubSpot.
• Orchestrate email, SMS, app push, direct mail, and calls with a data-driven approach.
• Define requirements with IT and data teams; build, test, and refine campaigns.
• Analyze cohort retention, visit frequency, and lifetime value to inform roadmap.
• Lead a test-and-learn cadence and present actionable insights to stakeholders.

Skills

Lifecycle marketing

CRM

A/B testing

Excel power user

HubSpot

Education

Bachelor's degree in marketing, business, analytics, or a related field

Tools

HubSpot

Power BI

Tableau

Looker

SQL

Job description

European Wax Center, Inc. seeks a CRM & Lifecycle Marketing Manager to own guest journeys from first visit to habitual visits. You will design journeys using email, SMS, app push, direct mail and calls, partnering with data, IT and product to secure data and capabilities.

The goal is more visits, shorter gaps, and longer customer lifetime value. You will build always-on lifecycle programs, translate analysis into strategy, and lead testing across channels, with a bias toward incremental