Lifecycle Growth & Retention Manager

Ridwell; Portland (OR); On-site; USD 120,000 - 140,000; Full time

Benefits offered by this job

Healthcare benefits (medical, vision,

Flexible vacation

Paid holidays

Parental leave

Transit FSA

Life insurance

EAP

Ridwell subscription discount

401(k)

Stock options

Job summary

Qualifications

• Experience running lifecycle, CRM, or email/SMS marketing programs end-to-end.
• Hands-on Iterable platform experience.
• Data-driven approach to investigate and explain metric movements.
• Willing to own strategy and execution across email, SMS, journey building, and QA.

Responsibilities

• Own activation, onboarding, and retention strategy across Pickup and Mail-In products—partner with Acquisition on onboarding and with Content on messaging strategy.
• Own lifecycle execution end-to-end—email, SMS, journey building, and QA; identify automation opportunities.
• Collaborate with creative/content to craft clear, educational moments for all interactions with Ridwell.
• Drive progress toward a fully connected lifecycle system ensuring timely, intentional interactions.
• Partner with Acquisition, Sales, Product, Brand, and Creative to maintain a coherent member experience from first touch to retention.

Skills

Lifecycle marketing

CRM marketing

Email marketing

SMS marketing

Data-driven

Tools

Iterable

Job description